Smart Web Engagement. Robust Marketing Automation. Intelligent Reporting.
Agile CRM's next-gen feature set helps businesses scale the smart way. Sugar CRM is a fine choice for Sales and Contact Management, but Agile CRM offers a complete solution for Contact Management, Marketing Automation, Salesforce Automation, Web Engagement and Analytics.
Let's compare Sugar CRM and Agile CRM in each segment to see how they perform.
| Sugar CRM | Agile | |
|---|---|---|
CRM Features |
||
Marketing Automation |
More advanced |
|
Pricing & Plans |
Plans start at $35 + No setup fee | Plans start at $9.99 + No setup fee |
Timeline for Setup |
Many days | Few hours |
Both Sugar and Agile provide Email Templates for composing highly appealing emails in a short period of time. However, Agile includes the features you need to take your email campaigns to the next level: Email Personalization, Link Personalization and invaluable A/B Testing for gauging user response.
| Sugar CRM | Agile | |
|---|---|---|
Email Templates & Themes |
||
Email Personalization |
- | Advanced with conditional logic |
Email Tracking |
||
Link Personalization |
- |
Sugar CRM and Agile both offer robust Contact Management, letting you easily manage leads, contacts, task and deals. Both also offer a 360o Contact View and 2-way Email Sync.
| Sugar CRM | Agile | |
|---|---|---|
Leads, Contacts, Accounts & Opportunities |
||
Tasks, Calendars and Notes |
||
360o Contact View |
||
2-way Emails |
Agile tops the Marketing Automation arena with a complete feature set for modern businesses. From multi-step Campaigns and a Drag-and-Drop Interface to Automated Lead Scoring and Behavior-based Segmentation, Agile is a complete Marketing Automation and Salesforce Automation solution.
Sugar CRM offers limited MA functionality but does include Behavior-based Segmentation and, in the Community version, Auto Responders. Agile offers these features + a whole lot more.
| Sugar CRM | Agile | |
|---|---|---|
Auto Responders |
Only in Community edition | |
Multi-step Campaigns |
- | |
Drag-drop Campaign Workflow |
- | |
Automated Lead Scoring |
- | |
Life-cycle & Drip Marketing |
- | |
A/B Testing |
- | Much simplified |
Behavior-based Segmentation |
||
Automatic Campaign Triggering |
- |
With the best and most comprehensive Web Engagement suite in the industry, Agile puts the Customer back in Customer Relationship Management. All Agile accounts include customizable, personalized popups and web forms, plus exit intent web grabbers to combat page abandonment and dramatically increase retention and conversions.
Sugar CRM doesn't provide Web Engagement.
| Sugar CRM | Agile | |
|---|---|---|
Personalized Pop-ups |
- | |
Form Pop-ups |
- | |
Timed Pop-ups |
- |
Both Sugar CRM and Agile include Social Media Monitoring and Social Updates. Agile's innovative one-page Contact View displays real-time social media data to help turn leads into deals.
| Sugar CRM | Agile | |
|---|---|---|
Contact info from Twitter & other Social Media Websites |
||
Social Media Monitoring |
||
Social Updates |
Agile CRM offers powerful Email Tracking, and pops up Real-Time Notifications of email opens, link clicks and contact web/app activity. Not only that, but Agile stores this essential info about user activity in contacts' profiles in the CRM, so it's always right at your fingertips.
Sugar CRM only offers basic Email Tracking.
| Sugar CRM | Agile | |
|---|---|---|
Email Tracking |
||
Email Open Notifications |
- | |
Page View Notifications |
- | |
Web Visitor Tracking |
- |
Agile CRM offers Advanced Analytics at no extra cost. Know the real data behind your business performance with Agile's highly insightful Growth and Cohort Metrics, and see how leads are converting over time with Agile's Funnel Reports. Make smarter decisions and build a better business.
Sugar CRM only provides Periodic Email and Graphical Reports.
| Sugar CRM | Agile | |
|---|---|---|
Periodic Email Reports |
||
Graphical Reports |
||
Growth Analysis |
- | |
Funnel Reports |
- | |
Cohort Analysis |
- |
Agile offers API in REST and multiple other languages. Agile's extensive front-end & back-end API in REST, Javascript, Java, .Net and PHP gives complete control to users over their data.
Sugar CRM only offers its API in REST.
| Sugar CRM | Agile | |
|---|---|---|
API |
REST | REST, PHP, Javascript, Java, .Net |
Agile seamlessly integrates with Twilio and VoIP services to enable making and receiving calls from the CRM. Agile also offers Web Forms (web-to-contact) and lets you build custom widgets for your specific needs using its open API.
Both Sugar CRM and Agile support Email Sync.
| Sugar CRM | Agile | |
|---|---|---|
Telephony |
- | VoIP, Twilio, Ring Central |
Web Forms |
Wufoo, Unbounce, Gravity Forms | |
Email Sync |
Google Apps, IMAP | |
Helpdesk |
Freshdesk, Zendesk | Zendesk, ClickDesk, Help Scout |
Billing |
QuickBooks | Stripe, FreshBooks, QuickBooks, Xero |
Custom Widgets |
- |
In short, this is the best CRM platform I've ever used. Between the tagging system, workflow engine and API, this system has the ability to do marketing automation better than any other system I've worked with. The timeline makes it intuitive to keep track of customer contact points. The integration with IP phone systems means that costs are kept low. I have already recommended it to several of my clients and will follow up to ensure that they use Agile. Agile CRM is, quite simply, the correct choice for small business.
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