Know what the market is talking about and proactively participate in the conversation.
Create data streams that alert you when someone mentions your company on social media. Aggregate those comments and analyze them. Keep your finger on the pulse of market sentiment around your brand.
Who is influencing the prospects in your market? Influencers are key sources of information that your prospects listen to. Track what they are saying to identify trends and insight that you can incorporate into your marketing efforts.
Use Agile CRM’s social listening tool to get notifications when someone voices a concern or dissatisfaction with your product or service. Resolve issues when they arise rather than letting the conversation about those issues escalate on social media.