Customer Relationship Management or CRM is a software which helps in managing your brand's engagement with your current and future customers.
CRM software allows you to build, organise and present database of your customer information which you and your team can update as and when new information about is discovered.It's a central repository of all your customer and prospect data which enables your team to be organised and more productive. Its also facilitates better collaboration among teams and gives management deeper insights into individual performance and overall business growth.
The first generation of CRM were developed to just store basic customer data but modern generation CRM have evolved into a much robust software. The current generation of CRM Softwares encompasses the entire journey of a customer with your brand. With new functionalities, plugins and widgets CRM’s can now have real time communication with customers and prospects.