CRM software uses an integrated approach to store customer information. An all-in-one CRM has sales, marketing and service automation rolled into one. It automates interactions, provides business intelligence, and empowers sales reps to make the sales process smoother. A CRM analyzes the data and opportunities of your sales force and helps them deliver a stellar customer service.
The customer-facing functions of a business can become simpler and easier with the adoption of CRM. Making a business successful and keeping it running can be an arduous task. When all happen simultaneously and you have to handle chunks of data in form of campaigns, meetings, appointments etc. you find a need to adopt a powerful app in place of many individual apps. An all-in-one CRM unites all the functions on a single platform.