The major benefit for many businesses to migrate to a CRM comes in the form of a unified platform to store the business data. This gives them an easy access to every piece of information from one common source.
Before the advent of CRM, the data was scattered across documents, spreadsheets, email systems, address books, notebooks and Rolodex entries. With CRM, this tedious process wears a simplified look as different departments can access the data from a centralized location. The collaborations between departments can happen with ease, and the automation helps to increase the revenue of a business.