There are over five billion email accounts in existence. It’s an incredibly efficient marketing channel for not only building brand trust but growing and managing customer relationships. For a while, there was a dip in email marketing popularity as social media became the channel of choice. Data from the past five years, however, demonstrates that email marketing is making a significant comeback.
If you’re going to take the time to build a campaign, you should take it a step further with A/B testing. It’s the perfect method to grow subscribers and improve your lead generation. Marketing automation is about making informed decisions based on data, rather than taking a guess at what your audience wants to see. You never have to wonder why a campaign isn’t working, because the proof is in the pudding.
Customer relationship management (CRM) software has become a must-have for any organization participating in sales and marketing. For many years after CRM became a mainstream concept, proprietary installed solutions were the only option and were mainly used by large enterprises who could afford them, and which had a use for their extended feature set.
But the evolution of cloud-based solutions opened up the world of CRM to organizations of all sizes. Even if your sales team consists of those two guys in the back office, you can gain all the benefits of a CRM solution and start playing in the big leagues.
As any marketer will tell you, today’s marketing success comes from drawing customers to you, not pushing your content on them. The way you accomplish this is by providing them with engaging, useful, personalized content that makes them want to know more. But what about all this talk of dynamic content?
Dynamic content takes this concept one step further, like personalization on steroids. Dynamic content is content that changes according to the visitor viewing it. It doesn’t just plug a name into a greeting or subject line (though that can be part of it.)
Return on investment (ROI) is a common phrase associated with the outcome of financial decisions, but in the realm of digital marketing, your business investment is people. In fact, a study by Nielsen demonstrated that 93% of consumer purchasing decisions are influenced by social media. It makes sense. Most people trust their peers by word-of-mouth.
That means you need to find a way to measure the social activity of your clients and prospects, then apply it to your bottom line. Social listening will get you there. It’s an effective method to increase your revenue and drive a robust social return on investment (SROI).
It’s here; the digital age is upon us. Nearly everything we do these days—from ordering pizza to filing our taxes—is done online. It’s no surprise that using an online scheduling tool and booking appointments would follow suit. And it has, in a strong and very present way.
The concept of online scheduling software is simple: you create a calendar, select the time slots when you are available, then share your calendar link with whomever you want. They book appointments on their own, at their convenience. You check back later to see which meetings you have on the calendar. Online scheduling is growing so rapidly that we included its adoption in our list of 2018 New Year’s resolutions for growing businesses.
If you have ever attended a webinar, you know they can be highly insightful, with key takeaways that solve real and relevant problems. Or, they can be incredibly boring. The difference lies in how you prepare, execute, and follow up on your webinar. And of course, you need super engaging content. There are many types of webinars, so for this article, we’ll focus on prospect-centric webinar marketing.
Are you using a customer relationship management (CRM) solution? What about a marketing automation solution to drive your lead generation and nurturing? Do you have an effective way to provide customer support to your clients? Are you under the impression that CRM implementation is a monumental challenge?
If you are using a variety of those solutions, are you tired of switching between various systems to access your customer and prospect data? Are you losing efficiency through data inconsistency across your various platforms? Are you frustrated at seeing your teams working in silos, with different, disconnected data sets? Is it a problem that one team doesn’t have a view into the interactions their colleagues on other teams are having with your customers?
If so, we’ve got a solution for you: Agile CRM, the all-in-one CRM that integrates sales, marketing, and customer service solution for growing businesses. Below, we dig into what Agile CRM implementation entails, and how it prepares you for success.
We just got back from SaaStr Annual 2018, held last week in San Francisco. Thousands of attendees piled into the Hilton Union Square to gain new insights into the direction of the SaaS space. They learned new trends and innovative ideas that are driving the industry forward and made connections that will help take their SaaS companies to the next level.
As a Gold Sponsor of the event, Agile CRM had a unique opportunity to connect, share insights with, and learn from attendees representing companies of all shapes, sizes, backgrounds, and focus areas. As we place a great emphasis on ensuring the success of our clients, Agile CRM couldn’t afford to miss the event. As William Pollard once said, “Without change, there is no innovation, creativity, or incentive for improvement. Those who initiate change will have a better opportunity to manage the change that is inevitable.”
As the primary tool for communicating with customers and prospects, be it B2B or B2C audiences, email marketing drives the marketing/sales channel for any business. To get the best results, staying tuned into the latest trends and email marketing best practices helps tremendously.
There is a lot that goes into planning a well-executed email marketing campaign: audience segmentation, upgrading transactional emails, setting your cadence, choosing the right tone for your audience, etc. This post shares the 10 most important email marketing best practices for growing your subscriber base by enhancing email deliverability and the responsiveness of your emails.
