There are over five billion email accounts in existence. It’s an incredibly efficient marketing channel for not only building brand trust but growing and managing customer relationships. For a while, there was a dip in email marketing popularity as social media became the channel of choice. Data from the past five years, however, demonstrates that email marketing is making a significant comeback.
If you’re going to take the time to build a campaign, you should take it a step further with A/B testing. It’s the perfect method to grow subscribers and improve your lead generation. Marketing automation is about making informed decisions based on data, rather than taking a guess at what your audience wants to see. You never have to wonder why a campaign isn’t working, because the proof is in the pudding.