The 2020 customer retention trends and predictions are here! According to author and entrepreneur Neil Patel, it can cost up to 7 times more to acquire a new customer over retaining an existing one. Let’s look at some ways to focus on customer retention with these trends and predictions:
Customer service skills are so important for businesses to get right because of its undeniable ability to help you maintain your existing customers and acquire new clients. Effective customer service doesn’t happen by throwing one of your employees on the phone or at the front desk and having them deal with customers.
Ensuring your customer service representatives have the right skillsets to be able to take on the most complicated and the most difficult of customers is going to make a big difference. PwC found that 54% of consumers in the U.S. believe customer experience at most companies needs improvement. To help you determine what customer service skills can help you make the most difference, here is a list of 20 skills every customer service rep should have.
Customer relationship management (CRM) is defined by Investopedia as the principles and practices behind interacting with customers. CRM software is, at its simplest, a database of customers and potential customers. At its most, it is advanced software to help your sales team with everything from lead generation to marketing campaign distribution and a large part of your sales enablement strategy.
To manage customer relationships and to ensure you have the best CRM tool available to your sales team, we’ve compiled a list of the CRM trends in 2020.
It’s a new year and time to take a look at what business processes can be improved. Taking a look at the 2020 sales trends should be at the top of your list. Not surprisingly, technology is front and center when looking at what can improve your sales in 2020. Gartner suggests that building high-performing teams, improving sales enablement, leveraging better sales operations and driving sales transformation will help with your sales going into 2020. Some of these will be explored here.
To understand what your business should be doing differently this year, here is the list of top trends in sales in 2020:
Sales enablement includes information, content, tools, platforms or processes that help sales teams perform more efficiently and effectively, thereby increasing sales and, ultimately, revenue. These tools help sales representatives engage better with potential customers and include analytics to help sales and marketing teams with data-driven insight into the success or failure of their processes.
Poor customer service leads to loss of customers and revenue. Implementing new trends and methodologies helps to boost revenue.
Gamification is a technique that is continually gaining popularity in marketing…and for good reason. Gamification has proven to increase the engagement of potential and existing customers. In fact, approximately 70% of marketers believe interactive content such as gamification is successful at converting visitors.
Gamification, by definition, is a way of engaging people in fun activities that provide some of the compelling elements of games into other activities to provide information on products or services. In order to understand it fully, let’s take a look at some of the elements of gamification.
Customer relationship management (CRM) was historically used as a tool to collect, store and manage a database of customer information in order to retain customers and enhances sales. However, CRMs have become much more than that in recent years as they are now a way to create and maintain relationships and interactions with your potential and existing customers.
What is Client Management software?
Customer or Client Relationship Management (CRM) software helps organizations collect, organize, manage and access existing and a potential client or customer interactions in order to streamline the sales process. However, CRMs aren’t all the same anymore. The best CRMs have morphed into something much more than the definition above.
Before we look at tips to choose the best CRM software, let’s take a look at some of the features that make CRMs more effective than others.
Email marketing continues to be one of the most effective means to reach your target audiences. As the popular digital communication tool continues to morph year-by-year, there are several techniques you should keep in mind in 2020 in order to keep up with the trends.
Take a look below to see some of the most impactful email marketing trends every business should leverage in 2020.
