Marketing automation is a software that allows organizations to optimize their marketing staff, efficiency and customer relationships. For small businesses, it is a game-changer.
A good customer relationship management (CRM) software will have a marketing automation feature included with it. CRM is often the lifeblood of a sales and marketing team. It’s where all the information goes regarding all customers and leads. That, in conjunction with a marketing automation feature, is a very effective sales tool.
There are many reasons some organizations don’t fully embrace marketing automation nor understand the potential behind it when coupled with their CRM. For instance, some don’t realize how to automate their marketing processes and tend to continue doing some of them manually. Others fail to provide the appropriate training so, even though they have attempted to automate their processes, they don’t know how to use them.
When it comes down to it, all organizations are in the business of sales, in one way or another. When your organization is product or service-based, nurturing leads is essential in order to turn them into sales. Marketing automation can help you achieve this much easier.
According to VB Insight, 80% of marketing automation users experienced an increase in leads and 77% saw conversion rates increase. These are results you can experience within your organization if you are able to implement marketing automation successfully. The below list includes ways for you to take your marketing automation to a new level.