How to Get the Most out of Your Marketing Strategy

How to Get the Most out of Your Marketing Strategy

Businesses don’t all run the same way.  That doesn’t mean you can just wing it and hope to make money though.  Creating and implementing a marketing strategy unique to your business will help you grow your business.  An effective marketing strategy will give you your plan of action to promote your business.  It can be your north star, giving you direction when nothing else will.

In order to get the most out of your marketing strategy, we suggest you follow the specific strategies outlined below.  Adding this to your overall sales strategy should give your business the plan it needs to increase revenue.

10 Tips to Build an Effective Email Marketing Strategy in 2020

10 Tips to Build an Effective Email Marketing Strategy in 2020

Email marketing is a tried-and-true method to acquire new customers and to retain the ones you already have.  By having a proper email marketing strategy, you will be able to grow your business substantially, if done right.  However, in order to make sure your email marketing is effective in 2020, you’ll want to make sure you have a clear understanding of trends in digital marketing right now as you build your upcoming strategy.  Following the tips below for building an effective strategy for 2020 will help.

10 Catchy Email Subjects to Increase Open Rates

10 Catchy Email Subjects to Increase Open Rates

Email subject lines are often neglected.  Generally, once the email body content is complete, not nearly enough time is spent on the subject line.  However, if you want your emails to get noticed and increase open rates, you need to put more focus on the email subject lines.

Often marketers end up using subject lines that are too fancy or they go for ones that they think are funny, but end up falling flat.  A balance between formal and informal subject lines is important.

Important Tips to Create Non-Intrusive Web Popups

Important Tips to Create Non-Intrusive Web Popups

Web pop-ups are graphics that show up on your webpage to try to get a potential customer to sign up or opt-in for something of value so you can collect their email address and/or entice them to purchase something on your website.

There are many ways to do pop-ups effectively so you don’t get on the nerves of your website visitors and scare them away, possibly with a bad taste in their mouth about your brand.

The type, format, and timing of these pop-ups are crucial. If you’ve ever visited a webpage and were immediately bombarded with a gaudy, wordy ad that fills up the whole page, you’ll know what that’s like. If you really want to anger visitors to your website, make it difficult for them to figure out how to dismiss the pop-up. That’s a sure way to get someone to leave your site without another glimpse.

5 Tips to Take Marketing Automation to A New Level With A CRM Solution

5 Tips to Take Marketing Automation to A New Level With A CRM Solution

Marketing automation is a software that allows organizations to optimize their marketing staff, efficiency and customer relationships.  For small businesses, it is a game-changer.  

A good customer relationship management (CRM) software will have a marketing automation feature included with it.  CRM is often the lifeblood of a sales and marketing team. It’s where all the information goes regarding all customers and leads.  That, in conjunction with a marketing automation feature, is a very effective sales tool.

There are many reasons some organizations don’t fully embrace marketing automation nor understand the potential behind it when coupled with their CRM.  For instance, some don’t realize how to automate their marketing processes and tend to continue doing some of them manually. Others fail to provide the appropriate training so, even though they have attempted to automate their processes, they don’t know how to use them. 

When it comes down to it, all organizations are in the business of sales, in one way or another. When your organization is product or service-based, nurturing leads is essential in order to turn them into sales.  Marketing automation can help you achieve this much easier. 

According to VB Insight, 80% of marketing automation users experienced an increase in leads and 77% saw conversion rates increase.  These are results you can experience within your organization if you are able to implement marketing automation successfully.  The below list includes ways for you to take your marketing automation to a new level.

5 Effective Ways to Drive Sales Through Social Media Marketing

5 Effective Ways to Drive Sales Through Social Media Marketing

Do you know that according to Animoto, 93% of marketers say they’ve landed a new customer thanks to a video on social media? That’s a lot of new customers for a lot of businesses. There is no doubt that social media has had a huge impact on marketing and sales. That fact won’t change any time soon, but changes do occur in which social media will benefit which marketer and why. Below is a list of 5 effective ways to drive sales through social media:

5 Ways to Re-engage With Dead Leads With Email Marketing

5 Ways to Re-engage With Dead Leads With Email Marketing

Email marketing is a challenging domain, no doubt, but nothing is more frustrating than a few dead leads that do not respond no matter how many emails you send them. It can happen to the best of email marketers. Sometimes the prospect might write back with enthusiasm, but it may not sustain and the prospect might disappear. They might just end up as a name on a list. It is, of course, frustrating, but we assure you, reengaging a dead lead is not all a bad idea. If you can create an approach to make them curious and emotionally responsive, it can be done

Why your emails are ignored?

There may be many reasons why your emails are being ignored by your prospects. Some times, it isn’t the right time or the place. The following are some of the reasons.

Our Full-Fledged Social Media Management Tool That We Built For You – Here’s Why

Our Full-Fledged Social Media Management Tool That We Built For You – Here’s Why

One of Agile CRM’s most popular functionalities was social listening for Twitter, as part of our marketing suite. And it’s helped our customers to effectively monitor their brand’s reputation. 

As a result, our customers always knew what was being said about their brand. And because they could respond quickly and efficiently, their brand loyalty and authority improved tremendously. Our customers wanted to achieve those same benefits on their other social media platforms as well, not just Twitter. 

So, our initial intention was to implement additional features into Agile CRM. However, we encountered a few bumps along the way that lead to the birth of HipSocial, along with 500apps.

5 Tips to Improve Your Customer Service

5 Tips to Improve Your Customer Service

Customer service, in its simplest terms, is defined as assistance and advice provided by a company to people who buy or use its products or services. But what is good customer service? Well, for one thing, it is extremely important. According to NewVoiceMedia, “U.S. companies lose more than $62 billion annually due to poor customer service,” (source: Vonage). Good customer service will be the difference between keeping your current customers and losing, not only this customer, but any future potential customers that hear about a bad customer service experience.

It shouldn’t take much to get your customer service up to par by trying the following 5 tips:

5 Reasons Why Your Sales Team Isn’t Using Your CRM

5 Reasons Why Your Sales Team Isn’t Using Your CRM

The good news is you’ve done all of your research, chosen a Customer Relationship Management (CRM) software and implemented it successfully. The bad news is your sales team refuses to use it and, instead, are sticking with their old, trusty spreadsheets. According to some industry estimates, 40% of sales people were still using their old methods to store customer data as of just a couple of years ago. That’s a lot of wasted time and money.

There are several reasons your sales team may not be getting on board with your new CRM. Some highly probable reasons include a lack of knowledge, bad data, difficulty updating, lack of understanding and/or a willingness to change. If these could be issues in your organization, take a look at some of the below solutions.

Reason 1: Your sales representatives have limited technical expertise using the CRM

This could be as a result of simply not being technically savvy at all or they could just be more accustomed to a different CRM. The most effective way to combat such an issue is to provide solid user-related training to your sales teams. This can be achieved very effectively with sales webinars for the existing team and onboarding webinars for new members to get them up to speed when they join the company.