Sales CRM with Marketing: Why you Need it for your Small Business

Sales CRM with Marketing: Why you Need it for your Small Business

If marketing empowered just one sales rep to close a deal, you would see how Sales would become eager to do whatever it takes to help Marketing do more of the same. In other words – help Sales succeed, and they will be driven and dedicated to show even more results.

To strive for Marketing and Sales alignment means making this happen: Marketing generates demand and works to pass off only the most sales-ready leads to Sales, and Sales further works with customer data to improve the sales process, inadvertently helping Marketing with their efforts. But how do we achieve this experience in order to propel both teams to success?

How Agile CRM Helps Small Business Improve Lead Quality to Increase Customer Conversions

How Agile CRM Helps Small Business Improve Lead Quality to Increase Customer Conversions

Multinational telecommunications company, Level 3 Communications, began a large and expensive marketing campaign in late 2012. The highly visible email campaign delivering 80,000 emails to tech companies, but came up shorthanded when results revealed an open rate of 7.1% and just seven forms completed without leads.

Why did this happen? The problem was a failure to match messaging to the target audience:  Non-technical execs were receiving technical messages.

Though the campaign reached a wide audience, it didn’t result in more sales. What happened?

Now Get Live Chat Support 24/5 with Agile CRM

Now Get Live Chat Support 24/5 with Agile CRM

We repeatedly hammer home the importance of good customer service here on the Agile CRM blog. Like any good business, we also practice what we preach.

That’s why we’re so excited to expand our live chat support to now include 24/5 availability in Australia and the Asia Pacific region. We’ve long had 24/5 live chat support in the United States and the U.K., but now our customers in Asia also get this important means for getting questions answered in real-time. Previously we only had ticket support in these regions.

The Essential Guide to Understanding the Future of CRM

The Essential Guide to Understanding the Future of CRM

“The sales department is not the entire company, but the entire company better be the sales department.”

Philip Kotler

Twenty-seven years ago this statement was coined by a man who has since become known as the “Father of Modern Marketing.” Kotler was right: Revenue performance is directly tied to the success of sales. But what’s more profound is that he also made a prediction. Today, the impact of sales is even more impressive when the entire company is aligned to help the sales team achieve their goals.

Yet, it took time for his prediction to come true.

The sales-driven business model dominated business processes at that time. And it worked in our favor. It was sales that dictated what customers should buy; it was traditional sales. Knock on the door and sell an encyclopedia. Sit across the business owner, and pitch him the ‘best’ printer.

How Social Polls Can Help You Engage With Your Audience

How Social Polls Can Help You Engage With Your Audience

Polls are a traditional marketing tactic that have been used for decades. On social media, polls are a way to amplify engagement. Given the speed at which social media moves, many businesses struggle to keep up. Polls can help with this by giving your followers something to interact with and respond to.

Polls on social media are easy to work with. Take a trending event and add a tweet or post with various radio buttons that your followers can use to vote. Allow them to comment and share their opinion as well. The purpose of these polls is to create effective engagement and let followers communicate with the brand or businesses in an open way.

Here’s how social media polls can be an effective engagement activity.

Eventerprise Automated Sales & Marketing Seamlessly With Agile CRM

Eventerprise Automated Sales & Marketing Seamlessly With Agile CRM

Automation grows with each passing year, and businesses need solutions to automate areas like sales and marketing. Ninety-one percent of businesses use CRM software to manage sales and 61 percent use automation for marketing. These tools are crucial, and it’s even more beneficial if both are integrated in one system.

This is the type of platform that Eventerprise needed. They wanted to automate most of their sales and marketing areas, but were unable to, as the tools they were using were not offering complete automation. In addition, using multiple tools lead to disconnect in the data.

6 Chrome Extensions for Easy Lead Generation

6 Chrome Extensions for Easy Lead Generation

Lead generation can be difficult without strong contact data. This is especially true for B2B marketers since it is crucial for their businesses to have quality sales-ready leads and more than 61 percent of B2B marketers think it is difficult to generate quality leads with inbound tactics.

How can you capture the contact data of leads that don’t visit your site? Inbound marketing eases the data capturing process by using forms, content upgrades and other tools that allow email signups. There are also lead management platforms such as LeadGenius, Agile CRM and Prezi that ease the process.

How to Manage Online Reputation for SaaS Companies

How to Manage Online Reputation for SaaS Companies

There are more than 3.5 billion internet users, and more than 50 percent of them are talking about the brands or products they are using. Digital customer interaction has become a new, important focus for businesses.

With the growing number of internet users and new social platforms, monitoring and managing your online reputation can be tough. Your existing customers discussing or reviewing your brand/product will affect your prospecting and new customers’ buying decision.

5 Tips for Better Email Open Rates

5 Tips for Better Email Open Rates

The phrase “email is dead” is one that has been uttered by companies for years now, but according to the most recent email statistics by The Radicati Group, the total number of email accounts was expected to increase to 4.3 billion by the end of 2016.

This statistic, when combined with the fact that employees spend 13 of their working hours each week reading emails, means that email is anything but dead. In fact, it’s more useful than ever.

How to Send Video Email Within Agile CRM

How to Send Video Email Within Agile CRM

In a crowded email inbox filled with marketing messages, it can be tough for your business to stand out. One of the leading trends for rising above the clutter is video email, as we have noted on this blog in the past.

Video engages people in a way that words cannot, so including video in your email marketing messages can be a slick way to get the attention of your audience. Since many businesses are just now catching on to the trend, there’s also an engagement bonus right now from the novelty factor of video in email messages.