How Will CRM Marketing Be In The Future

How Will CRM Marketing Be In The Future

Today, without proper knowledge, one can struggle to differentiate marketing from advanced technology. Although, it did not start like this. Marketing as we know it was down to sellers trying to inform buyers what they have for sale.

Nowadays, what, how, when, and where a buyer is going to make a purchase can be predicted with almost 80% accuracy. Put simply, there has been a paradigm shift and from all indications, more is still to come.

We examine the current observable CRM marketing trends in the world of today and we speculate what CRM marketing would look like in the nearest future.

11 Proven Ways to Make Brand Advocates

11 Proven Ways to Make Brand Advocates

Anyone can simply have customers. You might have lots of them. Perhaps they’ll come and go and you’ll keep working at getting more customers to make more sales. But, what if there was a better, less expensive, and more effective way? It’s certainly no surprise that we’re about to tell you there is a better way…a much better way.

Yes, creating and encouraging brand advocates is the answer. But, you may be asking why and, more importantly, how? We’ll explore both, but first, let’s define it.

9 Awesome Ways to Improve Conversions Using Lead Scoring Automation

9 Awesome Ways to Improve Conversions Using Lead Scoring Automation

Your conversion rate tells you a great deal about how your marketing efforts are working for you.  There are many proven ways to help increase your conversion rate, but automating lead scoring is all too often overlooked as a powerful and effective means to do so.

Forbes found that artificial intelligence (AI)-based lead scoring has made a significant impact on qualifying leads this year in particular.  Since weighing leads often relies on specific high-value sources of leads, such as events, 2020 has made AI and automation a necessity to score more accurately.

20 Best Chrome Extensions for Small Businesses

20 Best Chrome Extensions for Small Businesses

There is no doubt that Google Chrome extensions can make your work easier by streamlining your workflows. There are extensions for just about anything you can imagine, after all, from blocking web ads to tracking billable hours and correcting spelling and grammar mistakes. But, with all the options out there today, it can be difficult to narrow down the extensions that will be most beneficial for small businesses. 

We’ve gathered a list of the 20 best Chrome extensions for small businesses so you don’t have to sift through all of them to find which ones will work best for you.

11 Best Practices for Using CRM Telephony to Drive Sales

11 Best Practices for Using CRM Telephony to Drive Sales

Telephony has gone digital. Voice over Internet Protocol (VoIP) services are typically more affordable than traditional landlines, and the industry is growing rapidly. In North America, VoIP is growing so quickly that it is expected to have 40% of the market share by 2025, according to GlobeNewswire.  Worldwide, it’s expected to grow at a rate of  17% by the same year. Sales teams are also finding that using telephony in conjunction with a CRM solution increases calling efficiency significantly, converting more leads and closing more deals.  CRM telephony seems to be the wave of the future in sales. 

Don’t Sell the Problem, Sell the Solution

Don’t Sell the Problem, Sell the Solution

Your prospective customers know what their problems are. They don’t want to hear about your extensive knowledge of their problem. Consumers need to know how you plan to solve the problem. B2B organizations, in particular, can benefit from providing solutions. Without having a tangible “doohickey” to show someone its best features, selling the solution is an ideal alternative.  Unfortunately for many B2B companies, it’s not as easy as selling a tangible product, but with the help of some tips provided here and an effective CRM platform that can help create these solutions, we hope to help B2B businesses sell solutions more successfully.

The 10 Buyer Motives B2B Sales Teams Should Know

The 10 Buyer Motives B2B Sales Teams Should Know

Why do consumers decide to make their final purchases? What is it that compels them to choose one product or service over another? We wish it were as easy as differences in price point or customer service. It’s not.  There are many reasons consumers make their final purchase decisions. We’re going to take a look at the top motivators and ways a CRM database can help. But first, let’s explore the big differences between B2C and B2B buyer motives.

10 Signs Your Remote Teams are Communicating Ineffectively

10 Signs Your Remote Teams are Communicating Ineffectively

There’s no doubt, remote work is rapidly on the rise. Its popularity was already growing before it became a necessity for so many businesses when the 2020 pandemic hit.  In fact, according to Gartner, 88% of organizations worldwide worked remotely as a result of the pandemic. However, as the trend continues, it’s become clear that all too often, remote teams aren’t communicating effectively. In this article, we will learn some mitigation measures to ensure your teams are able to communicate effectively and how a collaborative CRM will help. But first, let’s explore the signs that your remote teams are communicating ineffectively.

Tips to Handle More Leads with Sales and Marketing Automation

Tips to Handle More Leads with Sales and Marketing Automation

We’re all busy, right? As sales and marketing professionals, wouldn’t it be nice to have dedicated assistants to help you with the routine tasks so you could focus on the more important ones? What if as a small business, you could operate more like a large enterprise? Well, good news, with automation, you can!  And, more importantly, there are better, more cost-effective sales and marketing automation tools that can help.

Why Engaging with Customers is So Important in Times of Crisis

Why Engaging with Customers is So Important in Times of Crisis

We all know how important customer engagement is for businesses to build loyalty and drive sales.  However, for many reasons, engaging with customers is more important than ever during times of crisis in order to prove your worth to your customers and be able to come out on the other side of it. We are going to explore these reasons and how customer relationship management tools can help, but first, let’s define customer engagement in general terms.