20 Twitter Marketing Tips Every Business Should Follow in 2020

20 Twitter Marketing Tips Every Business Should Follow in 2020

Social media is a powerful marketing weapon to connect with your audience. Among other social channels, Twitter has been trending due to its impressive user base, advertising controls, and the ability to reach an audience. If you expect your audience to connect to your brand in a shorter span, it requires more effort and time to get that social media presence. 

What is Sales Cycle Management and How to Improve it

What is Sales Cycle Management and How to Improve it

Sales cycle management requires an understanding of the steps it takes to convert someone with interest into someone who buys in. A sales cycle can describe this process and show your relationship with your customers through a systematic approach to sales management. Let us introduce you to the sales cycle and describe how you can improve your sales cycle today.

Want to Write Perfect Sales Proposals: Follow These 11 Amazing Tips

Want to Write Perfect Sales Proposals: Follow These 11 Amazing Tips

Writing a sales proposal (and having it signed) is the final step in converting a prospect into a customer. However, before you celebrate “deal closed” you’ll want to make it easy for them to complete. After all, you don’t want to waste time writing a detailed proposal only to have it wind up in the “delete” bin.

15 Amazing Trends in Marketing Automation Every Business Should Look Forward to

15 Amazing Trends in Marketing Automation Every Business Should Look Forward to

Marketing automation has dangled as the holy grail for years. Simplify your workflow. Personalize your marketing via every channel and device so you attract and engage the attention of your prospects and customers. Sounds great, right?

Imagine receiving a text from your favorite brand letting you know that the shoes you’ve been eyeing are on sale. There’s a link within the text that takes you right to the shoes. Choose your color and size, then click on your favorite payment option and viola, shoes are on the way all while you commute to work.

How Sales Enablement is Changing: Top 10 Trends

How Sales Enablement is Changing: Top 10 Trends

The internet has changed the field of B2B sales. Sure some companies still rely on face to face sales, yet for many, much of the sales process has moved online. Modern sales enablement makes smart use of technology and integrates it into the daily work of sales and marketing.

Never before has it been easier to understand – and reach – your customers. At the same time, many businesses feel overwhelmed with all the information and opportunities that exist in today’s business landscape. Fortunately, with strategic thinking and the right tools, your business can have a significant competitive advantage.

How Can I Drive Sales Performance? Follow These 10 Important Tips

How Can I Drive Sales Performance? Follow These 10 Important Tips

The sales funnel, as effectively described by mention.com, is the way in which sales teams lead potential customers through their buying journey.  The basic steps include Awareness, Interest, Decision, and Action.  In order to move prospects through the sales funnel, sales representatives are integral in most industries.  However, what once worked well isn’t always good enough today to drive sales performance.

In order to help you drive sales performance better, we have compiled 10 important tips for you to follow in order to create and maintain long-term client relationships.

11 Important Business Documents You Should Always Keep

11 Important Business Documents You Should Always Keep

There are certain business documents that are required by law for you to keep on hand for your business and others that are just best practice to hang on to.  Making sure you have efficient document management methods and tools can help ensure you have them in place when you need them.

Improve Customer Experience ROI With These Tips

Improve Customer Experience ROI With These Tips

Looking at your return on investment (ROI) to determine the effectiveness of any of your marketing strategies is very important.  Your customer experience ROI is no different and may even prove to be the most important.

What is Customer Experience?

Forbes defines customer experience as the perception your customers have of your brand.   This perception comes from all of the interactions they have with your organization, your customer service representatives,  your products, your website….everything.  And just one poor interaction can ruin a customer’s perception of your brand.

Determining your customer experience rating currently and making a plan to improve that rating will increase customer satisfaction and ultimately help your organization succeed.  In order to determine your current customer experience rating, you’ll need to quantify it by figuring out your customer experience ROI.

Top 20 Marketing Buzzwords in 2020

Top 20 Marketing Buzzwords in 2020

Marketing buzzwords seem to change with the wind these days.  However, keeping up with the most important ones can help ensure your marketing strategy stays on par with the competition.   

Love them or hate them, they are here to stay…well, at least this list will stay until the next list comes along.  Nonetheless, here are the buzzwords you’ll want to learn for 2020:

Nine Essential Metrics for Measuring Business Success

Nine Essential Metrics for Measuring Business Success

Success can be very subjective unless you put metrics to it.  On a personal level, people might define their own success as having a fancy car and a lot of money.  Others may define it as having a lot of friends and good health.  The same could be said for businesses.  A business may define its success as having a lot of revenue or having people who love to work there.  However, what if the revenue does not cover the expenses?  Or if the employees don’t actually have the skills you need?  For all of these reasons, it is imperative to have metrics for measuring business success.

Below are the 9 essential metrics for measuring business success so you can track and analyze how your business is performing with actual data.