You know those messages that appear on the lock screen of your mobile device? Perhaps alerting you to a new text message? Those are push notifications. They are used to share timely information with prospects and customers. You can leverage push notification messages on either mobile devices, laptops, or desktops to engage customers and prospects. With the use of a push notification service—such as provided in many marketing automation solutions—pushing out alerts is a breeze.
Email marketing remains a reliable and key element of any digital multichannel marketing campaign. Successful marketers still run email marketing campaigns for a host of reasons. They are used to nurture customer relationships and maintain high levels of customer satisfaction. They are also effective in generating new leads and increasing demand for your product or service. And skilled marketers know that email marketing metrics are key to constantly improving and leveraging email marketing.