The key to managing your sales strategy lies in a solution that can efficiently automate your processes. The need to streamline sales systems led to the birth of sales automation tools and the use of artificial intelligence (like chatbots). As the number of SaaS companies increases, choosing the right sales automation platform becomes even more essential for success.
Just five years ago, only 25% of Fortune 500 companies used sales automation, and in just two years, that number increased to 59%—a sweeping 34% difference. Why? Because it’s clearly adding to their bottom line and people are catching on. Here are a few ways to tell which sales automation platform suits you best: