What is inside sales? Learn how to master it!

What is inside sales? Learn how to master it!

Traditional (outside) sales tactics that involve sales reps traveling and meeting prospects in person are giving way to a new approach to selling. It’s called inside sales, and it offers many benefits that outside sales does not. This is why more businesses are incorporating it into their overall sales strategy.

But what exactly is inside sales and how do you excel at it? Below we’ll explain the concept in detail, then cover some of the most effective inside sales techniques and strategies to grow your business.

15 tips to increase social media engagement

15 tips to increase social media engagement

The number of social media users worldwide has grown significantly and consistently over the past eight years and is expected to continue to grow. In 2010, the number of global social media users was 970 million. By the end of 2018, that number is expected to be 2.62 billion—an increase of 270%. Social media engagement has never been so critical to business growth.

Why is social media engagement important? To put things into perspective, the number of social media users is expected to exceed 3 billion by 2021. That amounts to more than one-third of the world’s population. And that growth shows no signs of slowing down.

With so many people using social media, it’s logical to assume that more and more consumers are looking to social media to inform their buying decisions. Increasing social media engagement can catapult you to a new level of competitiveness in your industry.

Customer experience: The new driver of buying decisions

Customer experience: The new driver of buying decisions

Businesses’ approach to luring new customers has evolved immensely over the last few decades. In the past, it was easy to sell a product if it was of high-quality and affordable. That has changed and will continue to change. The customer experience has become as important, or more important, than product and price when it comes to consumers’ purchasing decisions.

Indeed, Walker Info reports that in two years (by 2020) the customer experience will replace price and product as the main driver behind consumers’ decisions on whether or not to buy a product or service.

With so much competition in many industries today, it’s easy for a customer to leave you for a competitor. If you don’t deliver a world-class customer experience, your customers will likely leave you for a company that prioritizes the customer experience.

Below we’ll dig into the importance of delivering a world-class customer experience, how it benefits you, and cover some tips for delivering excellence.

The rise of inbound marketing and how to master it

The rise of inbound marketing and how to master it

The popularity and effectiveness of inbound marketing have been steadily rising since it began to penetrate marketing practices in the early 2000s. Since then, it has evolved significantly, in large part due to the proliferation of the internet and the introduction of new marketing channels through which to deliver content to customers and prospects.

But what is inbound marketing and how do you excel at it? Below we’ll dig into the nuances of inbound marketing, discuss different inbound marketing tactics, and cover some inbound marketing best practices that will help you master it.

Will chatbots replace live support agents?

Will chatbots replace live support agents?

By now, you’ve probably interacted with a chatbot. You navigate to a website, and a small chat box pops up on your screen, offering to provide assistance. Sometimes there is a real human being behind that chat box ready to answer your question. Other times, you’re chatting with a chatbot—an artificial intelligence (AI) program that is configured to answer basic questions.

It’s fairly easy to tell the difference between the two. Humans communicate in a different way than live chatbots. When dealing with a chatbot, you can get answers to basic questions. However, the communication is often cold and robotic—just what you’d expect from a “robot.”

Brand loyalty: Best practices for generating devoted customers

Brand loyalty: Best practices for generating devoted customers

Brand loyalty is exactly what it sounds like. But for good measure, we’ll start with a brand loyalty definition: Brand loyalty refers to the sense of loyalty your customers feel for your brand. Brand loyalty is generated in many ways, which we will cover below.

Maintaining loyal customers has significant effects on your bottom line, your brand reputation, customer churn, and increases customer satisfaction.

The importance of focusing on keeping customers happy and loyal to your brand over the long run is often overlooked or ignored. However, consider this: 60% of consumers will tell their colleagues, friends, and family about companies that have earned their loyalty. This amounts to free word-of-mouth advertising, which is hard to beat.

But let’s take this one step further. Nielsen reports that 83% of consumers trust product and brand recommendations from friends and family more than ads and other sources of brand promotion. But that’s not all. That same percentage of consumers (83%) say they take action on these recommendations at least some of the time.

The importance of building brand loyalty is clear. The real question is: how do you create loyalty among your customer base? Below we’ll cover the most important tips and best practices for doing so.

Inbound vs. outbound sales: Which is best for you?

Inbound vs. outbound sales: Which is best for you?

You’ve probably heard the terms inbound and outbound sales tossed around recently. They are two distinct approaches that sales reps take to engage leads and close deals. But how do we differentiate inbound vs. outbound sales? How do you know which one is right for your organization?

Below we’ll dig into both approaches, discuss some inbound vs. outbound sales strategies, and explain how each of the two can benefit you. We’ll begin with the basics.

How to send text messages from your CRM

How to send text messages from your CRM

We all know what an SMS text message is. I remember having to hit each number on my old Nokia phone multiple times for each letter, back in the early 2000s. Now, most people have smartphones with full keyboards that allow them to send text messages quickly, include images, other files, etc.

Because most people carry a phone capable of receiving SMS text messages, it’s easy to send text messages as part of a multichannel marketing campaign. And it’s advantageous to do so, considering that by 2020, estimates predict that 4.7 billion people worldwide will be accessing the internet via smartphones. Plus, the whole process can be automated by using a customer relationship management (CRM) solution.

Top 10 customer retention strategies that really work

Top 10 customer retention strategies that really work

Are you more focused on acquiring new customers or retaining existing ones? It’s tempting to focus most of your energy on acquiring new customers. After all, that’s how you grow your business, right? Well, it’s a little more complicated than that. Customer retention is a key revenue driver that too many companies ignore.

Top 8 email marketing trends to expect to in 2019

Top 8 email marketing trends to expect to in 2019

How many emails do you receive every day from companies trying to sell you something? I receive at least 30 or more email marketing messages daily, and I’ll bet many of you experience the same. Most of them go into the trash because it’s glaringly obvious to me that they are random sales pitches that I never signed up to receive.

Sloppy or lazy email marketing strategies and practices are the cause of this excess of marketing emails. Too many businesses think that quantity is more important than quality, and blast emails to everyone on their email marketing list. Big mistake!