Telephony has gone digital. Voice over Internet Protocol (VoIP) services are typically more affordable than traditional landlines, and the industry is growing rapidly. In North America, VoIP is growing so quickly that it is expected to have 40% of the market share by 2025, according to GlobeNewswire. Worldwide, it’s expected to grow at a rate of 17% by the same year. Sales teams are also finding that using telephony in conjunction with a CRM solution increases calling efficiency significantly, converting more leads and closing more deals. CRM telephony seems to be the wave of the future in sales.
Your prospective customers know what their problems are. They don’t want to hear about your extensive knowledge of their problem. Consumers need to know how you plan to solve the problem. B2B organizations, in particular, can benefit from providing solutions. Without having a tangible “doohickey” to show someone its best features, selling the solution is an ideal alternative. Unfortunately for many B2B companies, it’s not as easy as selling a tangible product, but with the help of some tips provided here and an effective CRM platform that can help create these solutions, we hope to help B2B businesses sell solutions more successfully.