How to create the right sales strategy for your business

How to create the right sales strategy for your business

Sales are necessary for any business to thrive and grow. In today’s highly competitive markets, a solid sales strategy can differentiate you from the competition and help you grow faster and more sustainably.

When implementing a B2C or B2B sales strategy, you must take some important, initial steps to define various aspects of that strategy. There are many moving parts involved in developing a unique sales strategy.

Tips for building your sales strategy

A solid sales strategy can make or break the future of your business. You can’t just show a sales rep a product and tell them to sell it. You must follow some basic steps to build your sales strategy first, so they have a defined process to follow.

There are various types of sales strategies, and you should develop yours based on your specific business needs. However, to get you started, below we cover the basics to give you a head start in developing your own sales strategy.

How to build a marketing funnel to drive business growth

How to build a marketing funnel to drive business growth

No business can grow without a marketing funnel that is constantly loaded with new names at the top and is moving leads through the various stages of the funnel at a consistent pace.

While customer retention and reducing customer churn are very important, you must also acquire new customers if you want to grow your business.

The best way to grow in 2019 is to build and maintain a healthy, flowing marketing funnel. To do that, you first need to define the stages of your marketing funnel, decide which types of content or outreach are effective at moving leads through each stage of the funnel and execute your strategy.

Below, we’ll cover the basics of defining your marketing funnel stages and discuss which types of tactics are most effective at each stage.

17 blogging tips to increase traffic and engagement

17 blogging tips to increase traffic and engagement

Blogging has been growing steadily since its inception. Everyone and their mother can write a blog. And there are blogs on just about any topic that you can think of. The truth is that blogging is easier than one would think. With a few blogging tips, you can create a blog that successfully drives traffic and increases engagement among your audience.

The top 21 marketing statistics you need to see

The top 21 marketing statistics you need to see

It seems that crafting the perfect marketing plan for your business is like aiming at a moving target — one moment it seemed as though lead generation strategies ruled the roost, then, the next thing you knew, email marketing campaigns took over. Before you knew it, video content and paid social media marketing were all the rage.

Keeping up seems nearly impossible.

But the real secret to building the ultimate marketing plan for your business lies in one simple endeavor — staying in the know.

For companies who are consistently working to create self-effective marketing strategies for their businesses, the most powerful tool is knowledge. Staying on top of the latest trends, understanding what’s hot and what’s not in the marketing world, and being up-to-speed are all factors that will heavily influence your marketing strategy.

One of the biggest keys to the marketing kingdom is this: Understanding and acknowledging the latest marketing statistics.

Staying up-to-date on these stats helps you in all aspects of marketing – from traditional avenues like lead generation techniques and email marketing to more modern, digital outlets like Google AdWords strategies and video marketing.

14 mind-blowing statistics that prove the need for a CRM

14 mind-blowing statistics that prove the need for a CRM

It’s 2019 and customer relationship management (CRM) software is now a must-have for most businesses. Companies increasingly realize the need for a CRM. Without one, it’s more difficult than ever to compete and grow your business.

However, some businesses still do not feel the need for a CRM and have not adopted this game-changing technology. If you fall into this category, this article is for you.

Business is about trust: 9 Tips for nurturing customer relationships

Business is about trust: 9 Tips for nurturing customer relationships

Business relationships, much like any other relationships, are built on mutual trust. It must be the bedrock of any healthy, lasting relationship. Ultimately, relationships are like house plants—if you don’t tend to them, they will eventually die. That’s why nurturing customer relationships is so important.

In large part, nurturing customer relationships boils down to delivering a stellar customer experience. Most of the tips below contribute to a better overall customer experience. This is important because the customer experience is becoming the new driver of consumers’ buying decisions. And this will continue to be the case.

Differentiate your brand from the competition: 7 tips for success

Differentiate your brand from the competition: 7 tips for success

Have you ever wondered how you could differentiate your brand from the competition? How do you differentiate your brand from others already in the market?

In today’s era of heightened competition in nearly every industry, it’s becoming more difficult to differentiate your brand. However, doing so has never been more important. Markets are saturated, and businesses are looking for new and innovative ways to stand out from the sea of competitors vying for consumers’ business.

What is a customer advisory board and how does one benefit your business?

What is a customer advisory board and how does one benefit your business?

Customer satisfaction and the customer experience are increasingly important variables in today’s business landscape. Consumers now have more power than ever before when it comes to driving a business’s operating practices and product or service offerings. Implementing a customer advisory board is a great tactic to keep your customers satisfied and deliver an excellent customer experience.

But what exactly is a customer advisory board, how can you form one, and how can your business benefit from putting one in place? Below we’ll dig into the topic to shed some light on how you too can leverage a customer advisory board.

11 tips to improve sales and marketing alignment

11 tips to improve sales and marketing alignment

Sales are essential to company and revenue growth in every business. Sales teams that do not have a marketing team supporting them have a significantly harder time closing deals than those that do. Ideally, the two teams should work in tandem, which is why sales and marketing alignment is so important.

Unfortunately, in many companies, sales and marketing teams work in silos and do not collaborate enough. This has negative impacts on a company’s ability to convert new customers and grow over the long term.

Many companies struggle with identifying how to connect sales and marketing. Luckily, with a few simple tips, you can align the two teams and close more deals more effectively. Here, we provide 11 tips for improving sales and marketing alignment.

The ultimate debate in content marketing: Quality vs. quantity

The ultimate debate in content marketing: Quality vs. quantity

The use of content marketing to drive business growth has risen steadily over the last decade. Marketers in nearly every industry are leveraging content marketing to better engage their audience, drive brand awareness, improve brand reputation, and grow their customer base.

There are two primary types of content marketing, and we are currently having a debate about which of the two is more effective. Those two approaches are: 1) lower-volume, higher-quality content, and 2) higher-volume content that delivers less value but drives more traffic.

Below we’ll compare these two schools of thought and provide some content marketing examples. But first, let’s start with an overview of what content marketing actually means.