What Does the Future of the SaaS Industry Look Like?

What Does the Future of the SaaS Industry Look Like?

Several years ago, the software-as-a-service (SaaS) industry was growing like wildfire. Yet, analysts noted that its stability was in question. Start-ups continued to pop up, software giants were still jockeying for market share, and a critical mass of companies had yet to venture into the cloud. In 2017, the SaaS industry has stabilized as legacy software companies have attained a better grip on the market, startups have been acquired and customer adoption gets closer to maturity.

SMS Marketing with Twilio and Agile CRM

SMS Marketing with Twilio and Agile CRM

Email is a great and inexpensive vehicle for marketing, and social media ads also do the trick. But nothing comes close to the open rates of SMS marketing, also known as text message marketing.

While it is easy enough for customers and prospects to ignore your marketing messages in their inbox, avoiding text messages is a lot harder. That’s why more than 90 percent of SMS-based messages are read within three minutes of receipt, according to a white paper by UK-based MOBILEsquared.

Top WordPress Plugins for 2017

Top WordPress Plugins for 2017

Does your company use WordPress for its website? If so, you’re hardly alone. The PHP-based open source content management system is the foundation for about 60 million websites worldwide. Fans of WordPress like it’s easy-to-use template system that allows them to choose themes. The solution’s other great attraction, of course, is the wide availability of WordPress plugins to extend its functionality. These plugins integrate seamlessly with WordPress to build on the Web site and offer tools and extensions for many other types of functionality, including sales and marketing.

Bring Your Customers to You with A Solid Inbound Marketing Strategy

Bring Your Customers to You with A Solid Inbound Marketing Strategy

If you work in marketing, chances are good that at some point in your career you’ve had the idea that nobody is listening to your messages. You’re just being paranoid, you tell yourself. But if you’re only using traditional marketing channels, and targeting prospects under 40, chances are good that you’re not being paranoid. Nobody’s listening.

5 Sales Automations Your Business Needs

5 Sales Automations Your Business Needs

The Bridge Group states that sales productivity is the first challenge for approximately 65 percent of B2B companies. To maximize revenue, every business needs a sales team that dedicates more than 70 percent of their time making sales calls and closing deals. However, most of the reps spend 60 percent of their time on menial activities like sending emails, finding leads, filling data and creating to-dos and follow-up sheets.

This hampers their ability to concentrate on the main agenda: contacting more leads to increase customer conversions.

Lead Scoring: Everything You Need to Know

Lead Scoring: Everything You Need to Know

Lead scoring should be a fundamental part of every marketing and sales team’s day-to-day duties. This particular methodology measures the value of each lead and helps reps determine how to prioritize their engagements with these contacts, as well as how the nurturing process should flow. In essence, you’re quantifying the overall benefit a lead poses to your business. 

There are plenty of factors that come into play with regards to assigning a score to a lead. Two major “sides” of the score are perceived value and explicit value.

Improve Marketing Creativity and Speed with Email Marketing Templates

Improve Marketing Creativity and Speed with Email Marketing Templates

Email marketing is a critical element of any twenty-first century marketing campaign. While more modern channels such as Instagram or Snapchat represent the cherry on top, email remains the most effective channel for building brand awareness, converting new customers and keeping existing customers. A survey of email marketers by WBR Digital found that over 80 percent of respondents identified email marketing as the most important tool to drive customer acquisition and retention.

Top WordPress Plugins for 2017

Top WordPress Plugins for 2017

Does your company use WordPress for its website? If so, you’re hardly alone. The PHP-based open source content management system is the foundation for about 60 million websites worldwide. Fans of WordPress like it’s easy-to-use template system that allows them to choose themes. The solution’s other great attraction, of course, is the wide availability of WordPress plugins to extend its functionality. These plugins integrate seamlessly with WordPress to build on the Web site and offer tools and extensions for many other types of functionality, including sales and marketing.

Legal and Case Intake Automation – 4 Effective Ways With Agile CRM

Legal and Case Intake Automation – 4 Effective Ways With Agile CRM

It all started with our CEO, Manohar, prodding us to talk to customers for feedback.                       

I called one of our customers, who had just started using our newest Ringcentral Telephony widget.                       

The call began with a discussion about Ringcentral features, and moved on to new features, such as LinkedIn and Email Finder, which really hit a chord with the customer. He was impressed with their usefulness and their ability to help him find qualified leads.                     

Why Do Online Retailers Need an Ecommerce CRM?

Why Do Online Retailers Need an Ecommerce CRM?

Online Retail business is a growing industry & it is very clear when we look at some of the statistics related to the industry like;