11 Best Practices for Using CRM Telephony to Drive Sales

11 Best Practices for Using CRM Telephony to Drive Sales

Telephony has gone digital. Voice over Internet Protocol (VoIP) services are typically more affordable than traditional landlines, and the industry is growing rapidly. In North America, VoIP is growing so quickly that it is expected to have 40% of the market share by 2025, according to GlobeNewswire.  Worldwide, it’s expected to grow at a rate of  17% by the same year. Sales teams are also finding that using telephony in conjunction with a CRM solution increases calling efficiency significantly, converting more leads and closing more deals.  CRM telephony seems to be the wave of the future in sales. 

Don’t Sell the Problem, Sell the Solution

Don’t Sell the Problem, Sell the Solution

Your prospective customers know what their problems are. They don’t want to hear about your extensive knowledge of their problem. Consumers need to know how you plan to solve the problem. B2B organizations, in particular, can benefit from providing solutions. Without having a tangible “doohickey” to show someone its best features, selling the solution is an ideal alternative.  Unfortunately for many B2B companies, it’s not as easy as selling a tangible product, but with the help of some tips provided here and an effective CRM platform that can help create these solutions, we hope to help B2B businesses sell solutions more successfully.

The 10 Buyer Motives B2B Sales Teams Should Know

The 10 Buyer Motives B2B Sales Teams Should Know

Why do consumers decide to make their final purchases? What is it that compels them to choose one product or service over another? We wish it were as easy as differences in price point or customer service. It’s not.  There are many reasons consumers make their final purchase decisions. We’re going to take a look at the top motivators and ways a CRM database can help. But first, let’s explore the big differences between B2C and B2B buyer motives.

10 Signs Your Remote Teams are Communicating Ineffectively

10 Signs Your Remote Teams are Communicating Ineffectively

There’s no doubt, remote work is rapidly on the rise. Its popularity was already growing before it became a necessity for so many businesses when the 2020 pandemic hit.  In fact, according to Gartner, 88% of organizations worldwide worked remotely as a result of the pandemic. However, as the trend continues, it’s become clear that all too often, remote teams aren’t communicating effectively. In this article, we will learn some mitigation measures to ensure your teams are able to communicate effectively and how a collaborative CRM will help. But first, let’s explore the signs that your remote teams are communicating ineffectively.

Tips to Handle More Leads with Sales and Marketing Automation

Tips to Handle More Leads with Sales and Marketing Automation

We’re all busy, right? As sales and marketing professionals, wouldn’t it be nice to have dedicated assistants to help you with the routine tasks so you could focus on the more important ones? What if as a small business, you could operate more like a large enterprise? Well, good news, with automation, you can!  And, more importantly, there are better, more cost-effective sales and marketing automation tools that can help.

Why Engaging with Customers is So Important in Times of Crisis

Why Engaging with Customers is So Important in Times of Crisis

We all know how important customer engagement is for businesses to build loyalty and drive sales.  However, for many reasons, engaging with customers is more important than ever during times of crisis in order to prove your worth to your customers and be able to come out on the other side of it. We are going to explore these reasons and how customer relationship management tools can help, but first, let’s define customer engagement in general terms.

The Importance of Emotional Intelligence in Customer Experience

The Importance of Emotional Intelligence in Customer Experience

What is Emotional Intelligence?

Psychologically, emotional intelligence refers to identifying, using, understanding, and managing emotions in an effective way. In business terms, emotional intelligence can refer to the ability to identify, use, and understand the emotions of your customers so you can empathize with them tailor your communications toward them. Emotional intelligence also helps sales teams manage their own emotions throughout their interactions as well.

Find and Fix Customer Pain Points by Leveraging CRM Tools

Find and Fix Customer Pain Points by Leveraging CRM Tools

Customers aren’t always as transparent as you hope they would be. You may hear complaints or issues, but not about the various problems that you can actually solve…if only you knew what they were! Luckily, there are specific means to find out what it is that pains your customers and means, such as CRM tools, to collect and analyze the data so you can solve it accordingly. We’ll look at how best to use CRM tools to fix pain points, but first, let’s take a look at what pain points are and how to find them.

Best Change Management Techniques to Drive Sales

Best Change Management Techniques to Drive Sales

Change isn’t easy. If it were, there wouldn’t be entire disciplines to help organizations make it happen! Sales can be affected by any number of factors, not the least of which has to do with organizational or technological changes in the workplace. Major changes to organizations will affect the bottom line for reasons such as teams not having the tools or the resources to close deals and make sales. That’s a big deal. 

Importance of Connecting Marketing and Sales Systems for a More Holistic Approach

Importance of Connecting Marketing and Sales Systems for a More Holistic Approach

For various reasons, sales and marketing teams are often siloed in most organizations.  More recently, there has been an effort by many growing businesses to align the two departments.  Chron refers to this type of alignment as a vertical marketing system and recommends it as a much more efficient marketing force.  One of the most effective ways to begin this alignment is by connecting the marketing and sales systems each of them uses to accomplish their work. With connected systems, there tends to be more natural collaboration.