10 innovative tips to gamify your sales strategy

10 innovative tips to gamify your sales strategy

Gamification of sales is not a new concept. However, with more software providers developing applications that can automate and streamline gamification of sales in the workplace, the process is many times easier than before. But what is gamification of sales? Why is it important to gamify your process? Below we’ll dig into tips to master the art of sales gamification, but first, we’ll cover some basics.

The right sales automation platform can rock your bottom line

The right sales automation platform can rock your bottom line

The key to managing your sales strategy lies in a solution that can efficiently automate your processes. The need to streamline sales systems led to the birth of sales automation tools and the use of artificial intelligence (like chatbots). As the number of SaaS companies increases, choosing the right sales automation platform becomes even more essential for success.

Just five years ago, only 25% of Fortune 500 companies used sales automation, and in just two years, that number increased to 59%—a sweeping 34% difference. Why? Because it’s clearly adding to their bottom line and people are catching on. Here are a few ways to tell which sales automation platform suits you best:

How to create brand advocates with contact management software

How to create brand advocates with contact management software

Would you rather hear a friend tell you about how amazing a new product is or someone scream at you from the TV? Brand advocates play an increasingly important role in broadening your business reach and increasing overall brand awareness. But what exactly are brand advocates? Can you use contact management software to generate them? Let’s dig in!

Newsletters can help you build customer relationships

Newsletters can help you build customer relationships

Newsletters are a time-honored marketing tradition, since long before the days of email. Organizations from multinational retail chains to your local mom-and-pop bakery have used them to educate, inform, and sell to their customers for decades.

Today, with shrinking consumer attention spans and a general industry shift toward short-form social media content, it can be easy to dismiss the newsletter as an old school marketing tool. But I’m here to tell you that sending newsletters can be as valuable, if not more, as posting to your Facebook page when it comes to building relationships with leads and customers. With today’s email newsletter software, creating and sending professional newsletters is a breeze.

12 Key Business Analytics for the Creative Mind

12 Key Business Analytics for the Creative Mind

Your brain can be ambidextrous too. In fact, that’s what makes for the world’s most successful business owners. Elon Musk. Richard Branson. Bill Gates. They’re dual-brained. Digital is shifting the culture of marketing and the way a brand’s message is heard. Insight-driven companies and ‘smart” enterprises are changing the standards of practice.

By the year 2020, 1.7 megabytes of data will be created every second, for every person on earth. Technology has brought on a swift paradigm shift that is unforgiving to those caught up in the right brain. Thus, the importance of business analytics.

The Beginner’s Guide to Marketing Analytics

The Beginner’s Guide to Marketing Analytics

In today’s business environment, companies of all shapes and sizes use a plethora of software tools to automate processes and streamline operations. Many of those tools collect metrics and analytics that can then be used to make data-driven decisions that move your business forward. Marketing automation (MA) software is an example of a tool that helps companies drive growth through providing marketing analytics and valuable insight into the results of your marketing campaigns.

What is a landing page and why do you need them?

What is a landing page and why do you need them?

So, you’ve put together a killer marketing campaign. You’ve integrated content, search, email, social, and mobile tactics. You’ve got compelling copy and a gorgeous campaign design. You’ve segmented your target audience and customized your outreach. Your messages are getting to the right people at the right time. Now, you just need a landing page to process leads. But what is a landing page and why do you need them?

13 lead scoring best practices to improve lead quality

13 lead scoring best practices to improve lead quality

Every business wants to grow their customer base. It’s how you make money, plain and simple. But how you go about it can be the difference between going bankrupt and dominating your market. 

Having a great sales team in place helps. Using marketing automation (MA) to run multichannel marketing campaigns as part of your lead generation efforts helps. However, not all leads are cut from the same cloth. You can generate leads all day, but lead quality is a highly important factor in your ability to convert them to customers. 

12 best practices for lead nurturing with marketing automation

12 best practices for lead nurturing with marketing automation

Lead generation is one of the biggest line items on many budgets, with initiatives spanning sales, marketing, and customer service teams. Lead nurturing refers to how you communicate to leads once they are generated, in an effort to convert them to customers. Nurturing ensures that all that money and effort invested in generation isn’t being wasted. It lets you further hone in on the most qualified leads, but also ensure that those qualified leads make it to the end of the buyer’s journey and are converted into customers.

6 tips for running a killer multichannel marketing campaign

6 tips for running a killer multichannel marketing campaign

Just fifteen years ago, marketing agencies and professionals could use multichannel expertise as a selling point and have a real edge over their competition. But these days, if you’re a single-channel marketer, you might want to consider another line of work because multichannel marketing is now the standard and your peers will be light years ahead of you. A strong multichannel marketing campaign can increase lead generation, lead conversion, and boost revenue.