Customer support is critical to business and customer success. In fact, more and more companies are using it as a differentiating factor when trying to stand out in a crowded market. But even though it’s valued by customers, it’s not enough. They want answers immediately, and they want the option to help themselves. The best and most cost-effective, self-service method for customers is a knowledge base.
What is a knowledge base and why is it important?
A knowledge base is a centralized database of information that can be organized, stored and searched for future accessibility. Everyone, employees and customers alike, can use your knowledge base to help them find answers to any questions or concerns they might have regarding your product or service.
Knowledge bases include FAQs, troubleshooting guides, user manuals, product updates, how-to articles, and much more. And not only do that act as your 24/7 help desk, but when done right, they can free up your customer support reps’ time. So, instead of spending their time answering queries about minor problems, they can focus on solving more complex customer issues
Intrigued about creating a knowledge base for your business? Then, read below to find out how.