Everything You Need to Know About Lead Management Software
What is a Lead Management Software?
Lead management simply refers to all systems and activities revolving around acquiring and capturing leads, monitoring their activities and behavior, educating and engaging them, for the sole purpose of getting them sales-ready and converting them from leads to clients.
It involves all activities, systems, and processes put in place businesses usually by the sales and marketing team to ensure the efficient tracking of leads leading to their subsequent conversion to loyal customers over a particular period of time.