Small and growing businesses need to squeeze every drop of value out of the technology they use. They typically have limited resources and need to maximize efficiency and productivity, often with a small team of marketers. Or even a single marketer running the entire show. Adhering to Marketing automation best practices is the key to growing a business.
What is the best time to send an email? The truth is: there is no universally accepted best time to send a marketing email. Your business is unique and different than businesses in other industries. The best time for you to send an email depends partially on the habits of your audience.
However, there is some reliable research available that sheds some light on the best day and time of day to send an email across industries. Let’s dig in and take a look.