How to Design a Good Drip Email Campaign?

How to Design a Good Drip Email Campaign?

A drip email campaign is one where a series of emails are sent in a pre-defined order at a pre-defined interval. While each e-mail is a standalone unit, it also has a connection with the emails sent before and after that particular e-mail. Drip email campaigns can be used to build a customer relationship, ensure customer retention and to increase sales. They are a useful tool in the armory of any good marketer. The following steps will tell you how you can create an effective drip email campaign:

How to Qualify Your Website Visitors?

How to Qualify Your Website Visitors?


The key to building a great enterprise is to have a great product. OK. You already have a great product. Now, you need to put in some online marketing campaigns in place to attract people to your website. But getting people to visit your website is just the first step. How do you qualify the website visitors to ensure that your campaigns are focusing on prospective buyers and not just casual visitors? A qualified lead is someone who is interested in your product and is both willing and able to purchase it.

How to Create a Successful Drip Email Campaign?

How to Create a Successful Drip Email Campaign?

A drip email campaign is a series of related emails sent to a prospect or a customer in order to influence them to take an action – to buy your product, use your service, renew their subscription or any number of other goals. For example, a prospect might subscribe to a newsletter which triggers a specific email drip campaign. An automated campaign enables you to nurture your prospects until they are ready for a sale and build loyalty with current customers.

4 Aspects of Business that Affects the Growth of a Startup

4 Aspects of Business that Affects the Growth of a Startup

Startups can be extremely risky nowadays. In fact, almost 90% of startups are doomed to fail, only because the pillars that support them lack in strength. Fortunately, not all of them end up in failure – some of them do things right and are able to grow.

Basically, there are four aspects of a business that can affect a company’s growth, and if these elements are well-developed your business is more likely to achieve its goals. Here we are going to discuss these four pillars that enable steady growth and help young entrepreneurs in managing their assets.  

How to Qualify Your Leads, Lower Your Costs and Increase Your Sales

How to Qualify Your Leads, Lower Your Costs and Increase Your Sales

Leads are the lifeblood of any B2B business, but chasing leads who will never buy is a waste of time and money that could better be spent elsewhere. This is an area where “work smart rather than hard” is good advice. If leads are coming through your website, you need to take at least two steps before you set up a sales meeting:

Why You Need to Automate Your Sales Process… Today!

Why You Need to Automate Your Sales Process… Today!

If you’re still leaving sales funnel management up to your salespeople’s best guesses, you’re leaving a huge amount of money on the table. When it comes to consistent conversion rates, a few calendar alerts and call scripts just aren’t going to cut it – especially now that leading organizations are proactively managing their sales pipelines from automated, data-driven platforms.

5 Ways to Find Leads for Your Small Business

5 Ways to Find Leads for Your Small Business

Small business owners are always looking for ways to place their businesses on the map. Nothing feels more exciting to an entrepreneur than generating new leads and turning them into sales. After all, making profits is the way to ensure one stays in business. While closing lead prospects may feel like an uphill task to some, others find it easy and enjoyable. Agreeably, picking out an audience and convincing them to purchase your products requires well-thought and worthy strategies. So just how does one embark on a strategic plan to generate more leads? We’ve listed some of our favorite lead generation techniques to consider for generating more sales for your small business.

Customer service essentials for SaaS businesses

Customer service essentials for SaaS businesses

We believe that to compete in SaaS today and for the future, you have to create an organization that can make a product customers are always in love with, that also gets high retention from them. ~ Hiten Shah

This is exactly why SaaS companies cannot simply afford to provide average customer service. The competition is immense, to sustain and grow, you need to display a strong commitment towards providing value and delivering a superior customer service experience. This will not only help you retain customers but attract new ones as well.

Legal and Case Intake Automation – 4 Effective Ways With Agile CRM

Legal and Case Intake Automation – 4 Effective Ways With Agile CRM

It all started with our CEO, Mr. Manohar, prodding us to talk to the customers for feedback.

I took an initiative by calling one of our customers who just started using our most recent addition to the set of amazing features- RingCentral Telephony widget.

The call started with discussions about Ringcentral functionalities and we gradually moved on to the new features like LinkedIn and Email Finder, which struck a chord positively with a customer about how it can benefit him to find qualified leads.

Cold Calling Tips For The 21st Century Marketer

Cold Calling Tips For The 21st Century Marketer

Well, of course calling up strangers to introduce them to your business, and subsequently try to sell them a couple of products is a difficult task. Probably even more challenging than making a move on your crush. It’s frightening to even the most experienced marketers- but then again, that’s precisely what makes it so enthralling.