A drip email campaign is one where a series of emails are sent in a pre-defined order at a pre-defined interval. While each e-mail is a standalone unit, it also has a connection with the emails sent before and after that particular e-mail. Drip email campaigns can be used to build a customer relationship, ensure customer retention and to increase sales. They are a useful tool in the armory of any good marketer. The following steps will tell you how you can create an effective drip email campaign:
The key to building a great enterprise is to have a great product. OK. You already have a great product. Now, you need to put in some online marketing campaigns in place to attract people to your website. But getting people to visit your website is just the first step. How do you qualify the website visitors to ensure that your campaigns are focusing on prospective buyers and not just casual visitors? A qualified lead is someone who is interested in your product and is both willing and able to purchase it.