Marketing Automation refers to the software that exists with the goal of automating marketing activities. Some of the common activities that can be automated are campaign management, lead generation, lead nurturing, lead scoring, customer segmentation based on demographics, behaviour etc and also social media management. It brings in operational efficiency and adds value to the bottom line by providing the ROI for your marketing spend.
It synchronizes all online and offline marketing channels together and also provides a unified view on the effectiveness of each channel.
It also allows businesses to create a personalised marketing experience on the lead’s most preferred channels. Using this software, companies can easily manage and monitor their communication and messaging.
Overall, Marketing Automation Software helps companies to sell and market better by automating the marketing activities and providing a personalised marketing experience across online and offline channels.