Marketo Alternative

How does it compare to Agile CRM?

FREE for 10 Users. No credit card required.

Comparison with Marketo

Marketo is useful to large enterprise businesses, and is certainly one of the most popular marketing automation platforms available. Agile CRM has been growing in popularity and is now a more popular choice for small and medium businesses (SMBs).

Both Marketo and Agile CRM offer extensive functionality for the modern marketer. Let's compare the two to see how they perform in a variety of categories.

Marketo Agile

CRM Features


Marketing Automation

Pricing & Plans

Plans start from $25 + setup fee Plans start from $9.99 + No setup fee

Timeline for Setup

At least 1 Month Few hours

Email Marketing

While both Marketo and Agile CRM offer robust email marketing features, Agile includes link personalization, which means better data for you and your team. Agile CRM's HTML editor includes a wide range of pre-designed email templates and makes it easy to build your own custom templates. One thing in particular that sets Agile CRM apart in the email marketing category is the ability to leverage all forms of media in emails and templates—for example, Agile offers video emails, something not offered by Marketo. Because of this, Agile CRM is growing in popularity as a solid Marketo alternative to fulfil the needs of SMBs.

Marketo Agile

Email Templates & Themes

Email Personalization

More advanced with conditional logic

A/B Testing

Much more simplified

Link Personalization


Marketing Automation

Agile CRM provides for extensive marketing automation, with wide-ranging features that offer modern businesses best-in-class automation. Agile's marketing automation features include auto responders, multi-step campaigns, and a powerfully intuitive drag-and-drop campaign building tool.

Marketo provides automated lead scoring & automated campaign triggering—something that Agile CRM offers out of the box—only in its high-end enterprise versions. It also lacks many other features that are included with every Agile CRM account. Just another reason why Agile CRM is growing in popularity.

Marketo Agile

Auto Responders


Multi-step Campaigns


Drag-drop Campaign Workflow


Automated Lead Scoring

Life-cycle & Drip Marketing


Behavior-based Segmentation

Automatic Campaign Triggering

Web Engagement

Agile CRM provides personalized web popups that let you better engage web visitors. In this way, Agile gives users the ability to determine which popup appears, depending on the past behavior or lead score of that visitor. Popups can be simple calls-to-action or even web forms to capture new leads.

Popups certainly increase lead engagement and boost lead conversion. Unfortunately, Marketo doesn't offer web popups to increase web engagement.

Marketo Agile

Personalized Pop-ups


Form Pop-ups

Timed Pop-ups
(Exit Intent, End of Page, Specific Time)


Analytics & Alerts

Users can track their marketing campaign performance with Agile CRM's advanced email and link tracking options. These help you understand prospective customers and automate the campaign workflow. It also provides page view notifications and web visitor tracking to help you understand your leads' interests. Marketo doesn't provide email tracking alerts or page notifications.

Marketo does offer an add-on module that provides revenue cycle analytics, but to get that you’re likely talking about an investment of thousands of dollars annually. Agile CRM offers a free version that provides all alerts and analytics for no charge at all. You can get added marketing automation features with Agile CRM’s starter package, which starts at $8.99/month, reinforcing its attractiveness and popularity for small businesses.

Marketo Agile

Email Tracking


Email Open Notifications


Page View Notifications


Web Visitor Tracking


Marketo offers its API in SOAP and REST. Agile CRM does too. However, Agile also makes its API available in a number of additional programming languages. Agile's extensive front- and back-end API in REST, Javascript, Java, .Net and PHP gives users complete control over their data, while Marketo users are a little more restricted.

Marketo Agile


REST, SOAP REST, PHP, Javascript, Java, .Net


Agile CRM provides many integrations with third-party applications. For example, you can place, receive, record and analyze telephone calls directly from the CRM using Agile's VoIP and Twilio calling integrations. Also, it allows you to build your own custom widgets using Agile's API. Agile CRM offers free two-way email synchronization with Google Apps and IMAP.

Marketo doesn't provide email synchronization or telephony integrations. This is what makes Agile CRM a worthy Marketo alternative, particularly for small businesses looking to receive maximum return on their technology investment.

Marketo Agile

VoIP Integration


Web Forms

- Wufoo, Unbounce, Gravity Forms

Email Sync

- Google Apps, IMAP

Custom Widgets



Agile CRM supports both invoicing and subscription-based payments using third-party plugins like FreshBooks for invoicing and Stripe for subscription-based payments. Plus, the platform is constantly adding new integrations to support payments.

Marketo doesn't offer options for businesses to take or receive payments.

Marketo Agile

Billing / Invoicing

- Through Integrations

Subscription Payments

- Through Integrations

Sales and Support

Marketo is a marketing automation platform and users invest in it for that reason alone. They often purchase additional software to manage their sales and customer support functions, resulting in an increasingly large price point. Plus, this means users must keep their data in multiple systems and struggle with avoiding overlap.

Agile CRM—being an all-in-one CRM—provides automation for the entire customer journey. Market to them, then sell to them, then support them as your customers. Agile CRM provides all of that for a fraction of the cost. When it comes to sales enablement and your need for customer support, there really is no comparing the two systems—one has those capabilities and the other does not.

Marketo Agile

Periodic Email Reports

Graphical Reports

Growth Analysis

Funnel Reports


Cohort Analysis


If your sales team is booking dozens of meetings and cold calling prospects, you may need more than a free service for appointment scheduling. But, if you are someone who uses appointment scheduling sparingly, it’s not advisable to invest heavily in such a tool. Appointment scheduling software is not something we use each and every day, but rather something we use as a convenience from time to time. There are many services available in the market that you can simply dismiss due to a cost-prohibitive price point. The tools reviewed here will provide the most value for your investment.

marketo alternative testimonial-nicolas

I've seen and used dozens of CRMs. This one may change the market upside down. Absolutely great, easy-to-use and powerful.

Nicolas Woirhaye

Co-founder, IKO System

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