Once you have some great content created, it’s time to distribute it. Agile CRM’s email marketing features let you put your content in front of all the leads in your database, or targeted segments, as you wish. It’s a great way to kickstart your content marketing efforts.
Share your content across all your social media channels. Then you can use Agile CRM’s social suite to monitor mentions of your brand on those channels, and measure what kind of traction your content marketing is generating on social media.
When you have great content, and you find ways to put it out there—such as via email and social media—the content itself will do the job for you. Great content increases lead engagement. Be sure your content is highly valuable and helps to solve your leads’ problems, and the leads will come to you.
As mentioned above, great content speaks for itself. If your content is of a high quality, people will share it on social media, or share your landing pages with their friends or colleagues, increasing the reach of your brand and boosting brand awareness.