Despite what you may have heard, email marketing is not dead—not at all. The number of email users worldwide in 2017 was 3.7 billion, and that number is predicted to grow to 4.1 billion in 2021. The rise of smartphones and tablets has not diminished the importance of email. On the contrary; now that so many people carry around a mobile device, they can receive and view emails wherever they are.
This is certainly not lost on clever marketers, who have shown no signs of reducing their email marketing efforts. Indeed, email marketing should be a central part of any digital marketing presence. There are many things that you can do, and a variety of different types of messages that you can convey to your customers and prospects, through emails. From generating new leads to keeping your customers informed in order to drive recurring revenue and brand loyalty, the possibilities are vast when it comes to marketing emails.
Drip campaigns are email campaigns that contain a series of pre-drafted emails that get sent in succession at specified time intervals. You draft and create the emails in your marketing automation solution, specify a target list of recipients, set the time intervals that you want the emails to be sent, then turn on the campaign and the system does the rest. Essentially, you set it and forget about it. Leveraging email drip campaigns empowers you to send the right message to customers and prospects at just the right time, making Agile CRM by far the best email marketing platform available.
Autoresponder emails are email messages that you create and store in Agile CRM. You determine which actions trigger these emails, and when one takes place, the relevant email gets sent. This all takes place automatically, with the system doing most of the work. All you need to do is draft your emails, save them in Agile CRM, and tell the system when to send each one—it’s the best way to stay front of mind to your prospects and customers. Then, you carry on with higher value tasks while the system sends your autoresponders each time a specified action takes place.
Marketing experts agree that business newsletters are the best way to maintain customer relationships on the internet. Not only do email newsletters result in higher brand recognition, but they also allow you to personalize your communication, extend your reach, and best of all: they’re both cost-effective and environmentally friendly. Agile CRM helps you harness all the benefits of professional email newsletter campaigns, letting you keep customers and prospects informed about what’s new and great with your company.
Can’t decide on which email will be the most effective? Automate the sending of each one to a sample of your send list, and the system will select the best one based on your criteria and distribute that one to the entire list. Use A/B testing on email subject lines, body text, images and more to measure performance, improve and optimize your email marketing. It truly is the best way to find and implement the best email possible in your email marketing campaigns.
Agile CRM makes it super easy to build the email that best suits your needs. Simply select the email template that you want to use, from a number of pre-packaged templates that are available out of the box. Use the drag-and-drop interface to pull in design elements such as images, videos, social share buttons, and more—all separated into designated design blocks. Send yourself previews of your emails before sending to your entire audience to ensure everything is in the right place.