New Survey Reveals Growing Need for Integrated Sales Force Automation

What goes around comes around. Continuing our posts debunking common myths about automation, today we’re focusing on sales force automation. Sales force automation is the snake that ate its own head. Now it’s back with a vengeance, more energetic and effective than ever. A surprising new survey shows how the market has evolved to favor SMBs.

CRM - SFA and MA software

In a recent survey of thousands of businesses searching for SFA products such as Agile CRM, sales technology comparison site Software Advice found that a remarkable 67% of buyers were evaluating SFA software for the first time. There’s a prevalent myth in the CRM industry that most companies shopping for CRM software are just looking to switch from Salesforce or MS Dynamics to a similar enterprise-level product. That simply isn’t true. The 2014 results from Software Advice’s annual survey also show that 78% of the prospective buyers were SMBs.

All of the most-requested SFA and MA features are already included in Agile CRM, from next-gen lead gathering and nurturing to real-time alerts and project management.

Most-Requested SFA Features

Most Requested SFA Features 2014

Although SFA was the original name for what became CRM technology, SFA is now a different beast that has grown to include bigger, bolder, more streamlined and effective versions of the tools originally envisioned by CRM entrepreneurs. Not only is it not a thing of the past, but SFA is also the wave of the future. When people ask “what’s the next big thing in marketing automation?”, we like to say that the next big thing is CRMMA (pronounced “karma”): Customer Relationship Management with Marketing Automation.

Agile CRM was developed to serve modern, tech-savvy businesses who want more bang for the buck. We’re here for the 78%+ of you who want an affordable, all-in-one solution. Now that’s some good business karma.

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Manohar Chapalamadugu

With over ten years of entrepreneurial experience in SaaS/Mobile/Telephony, Manohar Chapalamadugu has founded many successful product companies like InVox, MantraGroup (acquired) and ClickDesk (more than 125,000 businesses). He has held VP, Product Development at Corsoft and Director, Product Development at Veratron. He has a Masters in Computer Science from SUNY, Stony Brook and Bachelors from Birla Institute of Technology and Science, Pilani.

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