31 ways to increase brand awareness using social media
Brand awareness is critical if you want to grow your business. It’s common sense: the more that people know about your brand, the more of your product or service you’ll sell. And, social media is a great place to increase your brand awareness.
Statista predicts that there will be 3.02 billion social media users worldwide by 2021 (see chart below). So how do you get your brand in front of those billions of users? How do you get the attention of the thousands or millions of potential customers wandering around social media? Here, we provide a list of tips that will help you increase your brand awareness via social media.
1. Use visual content to increase brand awareness
Visual content is simply more engaging to the average social media user. Create your own graphics or images and post them on social media. People are more likely to share something on their social networks that is visually appealing than a post with text only. According to BuzzSumo, Facebook posts that contain images see engagement levels 2.3 times higher than those without images.
2. Develop a unique voice and personality
On social media, you’re interacting with human beings. So, talk like one. Let your personality come out freely and develop the tone and voice of your posts to reflect that. People are much more likely to engage when the conversation feels casual. Plus, if you’re charismatic, your personality will help you gain followers.
3. Use a different tone on different platforms
On Twitter, you can be much more playful than on LinkedIn. Facebook also calls for a different tone. Certain types of people use different social media channels, and for different reasons. LinkedIn, for example, being a professional social media site, is more serious. On the other hand, you can let your humor come out more on other platforms.
4. Don’t post the same content across all channels
When you want to share the same piece of content or other information across all your social channels, don’t ever post the exact same post on each site. Always be sure to post a unique message along with the info you are sharing. Don’t just copy and paste the same post across all platforms.
5. Share great content
Killer content speaks for itself. If you create new content, you will obviously want to share it across all your social channels. But if the content doesn’t deliver value or solve a problem of some sort for your readership, it won’t be shared. Shares rely on awesome content. Without valuable content, your posts will be relegated to cyberspace’s infinite trash heap.
6. Consistent branding across all channels and your website
Create a branding style guide and stick to it. Define the colors your company uses for its branding and always use those. Don’t use various logos—choose one and always use it. Ensure your branding is consistent across all your social media sites, as well as your website and blog. Consistency helps people more easily recognize you and increases brand awareness.
7. Follow influencers
Find industry influencers and follow them. Listen to what they are talking about. Engage with them on social and take every chance you get to interact with their followers via comments, answers to questions, etc.
Related Blog: 9 influencer marketing tips to drive engagement and ROI
8. Use Quora
When forming a social media strategy, many small and growing businesses overlook Quora. However, answering questions on Quora can be a great way to increase brand awareness and drive traffic back to your website, where you can close a deal and convert leads into customers. Make sure to be subtle and not blatantly salesy—people will see right through it, and you might even get your account suspended.
9. Hold contests
It can be any type of contest. A free giveaway for the best idea about X, Y, or Z, for example. Get creative. Share the parameters of the contest on social and let the games begin. People love to compete and will share your contest post with others, expanding the reach of your brand and increasing brand awareness.
If you don’t have a blog, start one. Create posts that help solve common problems and truly educate your audience on emerging trends and things that will make their lives easier. Then share those posts across all your channels. Again, if the content is high quality, it will get shared.
11. Guest blogging
Find blogs that post articles around the same topics that you write about. Propose an exchange guest blog post, where you write an article that gets posted to their blog and they write one that gets published on yours. Then, each of you shares each other’s articles across your social channels, which can more than double the exposure your blog gets via social media.
12. Form partnerships with other blogs
You don’t have to guest blog to benefit from the above. You can develop relationships with other similar blogs and agree to share their posts from time to time. In exchange, they will share yours, and you’ll expand the reach of your brand in the same way that you can by guest blogging.
13. Referral programs
Plain and simple, people like free stuff. Offer something for free for those that refer a new customer to you. Dropbox does this well, by providing you with 500 megabytes of free memory if you refer a friend and they sign up for an account. This motivates people to share posts about your company, so they can get that freebie from the referral.
14. Hashtags, hashtags, hashtags!
Use hashtags. One more time: use hashtags! Use them freely and liberally. They put your posts in front of numerous different audiences and can vastly expand the reach of your brand on social media. Did I mention that you should use hashtags?
15. Join groups
Facebook and LinkedIn have groups that revolve around certain topics. Join them and interact with members, without making it too obvious that you’re there to sell them stuff. The interaction alone will leave your brand front of mind for some group members. You’ll build a presence there, people will start to follow you, and brand awareness will grow.
People love infographics and they do incredibly well on social media. If you can create your own branded infographics, that is ideal. If not, you can share those of others and tag the original source. As long as it provides helpful or insightful information, people are likely to share it.
17. Ask questions to start conversations
Social media is a venue for engagement and dialogue. Post questions to your followers to start conversations or debates on specific topics. It’s a wonderful way to engage your audience. And if the topic is engaging enough, you’ll get non-followers chiming in, who will be likely to follow you moving forward.
18. Take feedback seriously and use it to form a strategy
Pay close attention to the comments, shares, likes, etc. that your posts experience. You can gain a lot of insight about the interests of your followers by measuring and learning from those metrics. And then you can use the insight gained to form a strategy for the future.
19. Make and share short videos
Videos are another content type that works incredibly well on social media. Probably better than infographics even. Create how-to-videos, short product demos, animated short clips that explain your product, etc. Get creative and ensure they are not boring. People like to share videos, so video creation will increase your brand awareness considerably.
20. Try to make your content go viral
You’re thinking: obviously! But having something go viral depends on the value of your content. Funny videos tend to go viral. Ultimately, it doesn’t matter what the content is, what matters is that it’s so engaging that it takes off and flies. Then your name will be all over social media.
21. Boost successful posts
When you see a post doing abnormally well, for example – likes, shares, etc., give it a boost. Keep your social ad accounts funded and boost successful posts to put them in front of even more people. You already know it’s engaging, so why not expand the audience who sees it?
22. Targeted social advertising
Social advertising can be a terrific way to increase brand awareness. You can target based on geography, demographics, or other characteristics that are stored in the respective social channels you use. It’s a highly effective way to put your brand in front of those who you already know is likely to be a good fit.
23. Use social listening tools
Use social listening and monitoring tools to watch out for brand mentions. When someone mentions your brand, these tools—which normally are part of a social CRM—alert you so you can engage the person who mentioned you as soon as possible.
24. Respond rapidly
Whether it’s a positive comment, a question, or a scathing insult, you need to respond rapidly when someone mentions you on social media. Word travels fast, so negative comments will spread. Replying quickly to positive comments will ensure your customers and followers stay engaged.
25. Talk about your CSR activities
Do you have a corporate social responsibility (CSR) program? Do you do community volunteering or match employee donations to charities? If so, share everything you can about those efforts across social media. People increasingly prefer brands who give back to the community. So, if you’re not doing so, start. And if you already are doing so, shout the results from the mountaintop.
26. Don’t be afraid to share your competitors content
Many shy away from sharing the content of their competitors. But doing so can display self-confidence and paint you as a positive presence on social media, rather than someone who disses their competitors. If they create a particularly good piece of content, share it without any hesitation. Your followers will appreciate you sharing useful content more than they will focus on the fact that it’s from your competitor.
27. Build out your profile/bio-page with care
Let’s face it, the ultimate goal of social media marketing is to influence people to look at your product or service, and eventually buy it. Your profile page is the jumping off point from social media to your website—where they can look at your product and hopefully make a purchase. So be sure that profile page is shiny, gorgeous, and has all the information they need to navigate to your site or contact you directly.
28. Don’t be afraid to bring in a sense of humor
As you develop your social personality, don’t be afraid to be funny. Having a sense of humor is much better than being dry and boring. Plus, according to a Sprout Social, 75% of consumers appreciate a sense of humor from brands on social media.
29. Use GIFs
GIFs get shared, a lot! And they are quite easy to create. Film a clip of your office and turn it into a funny GIF. Get creative. Be funny. Be crazy. Go wild. Because a killer GIF can go viral before you know it.
30. Refrain from poking at your competitors
Nobody likes a bully, so why would you go after your competitors on social media? Doing so makes you look petty and unprofessional, not to mention insecure. That same report from Sprout Social stated that 67% of consumers feel it’s annoying when companies make fun of their competitors on social media.
31. Stay away from politics and religion
This should go without saying, but for heaven’s sake, stay away from politics and religion on social media—unless you work in an industry that revolves around one of the two. To be sure, 71% of buyers find it annoying when brands engage in politics on social media (Sprout Social).
Increasing brand awareness is critical to growth. With these tips, you can grow your brand presence on social media with ease. There are many variables involved, and lots of moving parts, not to mention various social media channels that you must approach differently. But, follow the tips above, and you’ll be on your way to enhancing brand awareness, which leads to revenue and company growth.
Kevin Petersonabout 5 years ago
The best solution for a brand to grow nowadays is [link removed] so I think its very much essential for brands to go for digital marketing which will increase their awareness and elevate its sales.Reply
Gabriel Swainabout 5 years ago
Thanks for your comment Kevin. I agree with you, digital marketing is essential--thanks for that comment! We had to remove the promotional link to your business that you included because we prefer to use this comments forum to help our readers grow their businesses and realize success. We prefer that readers don't use it to advertise their own businesses--I hope you understand. The idea is sharing ideas and perspectives so we can all succeed together. Good luck!Reply
Annieabout 4 years ago
Great tips! So happy that I found this blog, this is some valuable content! Another hack that I personally use for boosting brand awareness is always sharing branded short links on my social media accounts. I create them by using Capsulink and later share them on twitter, facebook, LinkedIn etc. I've noticed that branded links get more engagement since they're a lot more eye-catching and seem more trustworthy.Reply
Gabriel Swainabout 4 years ago
Thanks for the positive comment! And double thanks for your tip--it's a good one! Welcome to our blog community. I hope you continue to read and chime in with your comments. We love the dialogue created here and you definitely seem to have extra value to offer so please keep commenting and sharing your insights with our audience. Cheers! :-)Reply
Nageshabout 4 years ago
Good tips to improve brand awareness thank you for sharing post.Reply
Gabriel Swainabout 4 years ago
Thank you for the feedback! I hope you keep commenting and sharing your thoughts with us. Cheers!Reply
onebasemediaabout 4 years ago
We can exploit the potential of the various social media sites to reach and engage with millions of audience. Social media is one of the most effective channel which allows you to connect directly with your customers. The tips shared in the above article will be really useful in order to increase brand awareness through social media and it will definitely help to grow your brand further.Reply
Gabriel Swainabout 4 years ago
Agreed! Social media marketing is the way of the future. And social media in general. Support can use it. Sales can use it. It can be used to create brand advocates and influencers. The possibility are endless! Thanks so much for adding your opinion--we love to hear your feedback. And especially feedback as detailed as yours. Please keep sharing! And best of luck with everything... :-)Reply
corporate branding workshopabout 4 years ago
Thanks for this awareness tips, i really like this post.Reply
Gabriel Swainabout 4 years ago
Sweet! So glad you enjoyed this. Keep coming back for more--we post multiple articles every week. Cheers!Reply
mindmade technologiesabout 4 years ago
Thanks for the posts very usefulReply
Gabriel Swainabout 4 years ago
Thanks so much for the positive feedback. Please keep reading and posting--we love the dialogue! Cheers :-)Reply
Sam Wilsonabout 4 years ago
If you want to increase brand awareness and you aren’t including an employee advocacy program as part of your content strategy, then you’re missing out on a treasure trove of untapped potential. Thanks for sharing a great article.Reply
Atoozabout 4 years ago
Really helpful. Keep sharing these type of articles.Reply
thiết bị chống trộm komax 903g chính hãngabout 4 years ago
We are a gaggle of volunteers and starting a new scheme in our community. Your website offered us with helpful information to work on. You have performed a formidable process and our whole neighborhood will likely be grateful to you.Reply
Affordable SEO Servicesabout 4 years ago
Hi, Thank you for sharing your ideas. You are spot on point and you conveyed your opinion well. I tweeted this post and placed a link on my personal FB post. Thanks. Enjoy a really good rest of the day! Shalom.Reply
Avanexa Technologiesabout 4 years ago
Great Blog... Definitely, I will implement in my project. Thanks for sharing.Reply
Kevin Wilsonabout 4 years ago
Gone are the days when social media was just a tool to connect with friends and family. Nowadays, all these social platforms have become a great place to promote brands and more effective customer targeting along with better interaction with customers.Reply
Robinabout 4 years ago
Fantastic post, Gabriel. Thanks for sharing these useful tips. From these, consistency across all social platforms is very important, as it helps show that you are a credible business. Also, more businesses should leverage social features like live streaming for greater exposure.Reply
Ivaabout 4 years ago
This is a really good tip particularly to those fresh to the blogosphere. Simple but very accurate information? Thank you for sharing this one. A must read article!Reply
Stephany Robabout 4 years ago
These are quite interesting tips about business branding. It is very true that outstanding creative designs attracts attention and creates a positive impression about a brand so its better it is done by experts in the field. I manage a film production business, and my work sometimes goes toward graphic design and visual assets, rather than just the moving image. Since we are working on our images with a leading Sunshine Coast graphic design, here I got valuable tips to implement in our new projectsReply
Digital Guruabout 4 years ago
Very nice blog keep sharing.Reply
Corneliusabout 4 years ago
Very great information can be found on site.Reply
Abhishek Dorikabout 4 years ago
Hey! Great Read Man! I loved the insights you've take on in this blog. Am surely going to use it in one of my blogs (Yes, I'll give you the source credits, indeed!) HAha! Thanks again!Reply
Priya Sharmaabout 3 years ago
Very brief and informative blog. I think facebook is the best social media platform for many of the purposes. Thanks for posting a valuable article like this.Reply
George Williamabout 3 years ago
Amazing article, no doubt that social media is a great platform for brand marketing and these tips are amazingly useful for social media marketing. Thanks for sharing.Reply
George Williamabout 3 years ago
No doubt social media is one of the best platforms to increase brand awareness or creating a brand identity. very well written, thanks for sharing.Reply
Team Kodereyabout 3 years ago
Your article about brand awareness is very good and attractive. Your writing skills are very good. This content is very helpful for your users.Reply
Branding Agencyabout 3 years ago
Thank you for written this blog regarding to core technology. This is very Helpful and informative blog. Now, with everything going on the cloud, it becomes necessary to sort all kind of information available systematically to optimize performance. Now with, this task has become easy.Reply
internal brand consultingabout 3 years ago
Nice post. Your post is very informative. I learned a lot. Thanks for sharing this useful post about brand awareness.Reply
Joquimabout 3 years ago
Great tips here Gabriel. I’ve picked a handful of information from this post. One thing I will do in 2020 is to begin storytelling to engage my customers. I will also include different contests to get audiences excited. I think the future is bright for social media marketing as long as it does seem overbearing to the users.Reply
Rahul Yadavabout 3 years ago
Some essential tips to establish your personal brand online. Thanks for sharing it.Reply
Jack Robertabout 3 years ago
Totally agree with you. social media is a powerful platform for business. amazing tips for increasing your brand awareness. thanks for sharing this informative article.Reply
Cyngus Technologiesabout 3 years ago
Thanks for the post! It was very informative and I agreed that branding is really important for business growth :DReply
Velma L Mullenabout 3 years ago
Really pleased to know on how to increase brand awareness on social media...Really appreciate your work on this article..Thanks indeed..Reply
robin khokharabout 3 years ago
Great article Thanks for sharing this nice post and tips to increase brand awarenessReply
Veteran Blindsabout 3 years ago
thanks for sharingReply
Dai Softwareabout 3 years ago
Thank you for sharing such a nice and informative Blog. food ordering app developmentReply
mindmadetechnologiesabout 3 years ago
Thanks for the wonderful Blog, Please keep sharing blogs like this. its really helpful for digital Marketers like usReply
Alexaabout 2 years ago
Thank you so much for sharing this great blog.Very inspiring and helpful too.Hope you continue to share more of your ideas.I will definitely love to read.Reply
Mike Kramerabout 2 years ago
Thank you for useful information.Reply
Ellaabout 2 years ago
Great article with excellent idea! Thank you for such a valuable article. I really appreciate for this great information. I was very impressed by this post, this site has always been pleasant news Thank you very much for such an interesting post, and I meet them more often then I visited this site.Reply
rashishettyabout 2 years ago
I read your blog, it’s an excellent blog. It tells a lot about marketing and its benefits. I recommend this blog to know more about branding benefits. I think Branding help to increase website rank and its traffic.Reply
hashirabout 2 years ago
I’m definitely going to bookmark your blog, I just love your post, thanks for such a nice sharing.Hope to get some info on your blog in future.Reply
helenabout 2 years ago
You have done a great job on this article. It’s very readable and highly intelligent. You have even managed to make it understandable and easy to read. You have some real writing talent. Thank you.Reply
alenabout 2 years ago
I’m going to read this. I’ll be sure to come back. thanks for sharing. and also This article gives the light in which we can observe the reality. this is very nice one and gives indepth information. thanks for this nice article.Reply
Jacksonabout 2 years ago
Great post about increasing brand awareness. Social media is a great platform for promoting businesses and spreading brand awareness. Apart from social media, there are some more ways to increase brand awareness like -digital business cards, etc.Reply
Navalabout 2 years ago
I totally agree that social media can be a reliable tool for businesses who want to promote their brand. I’ve seen a lot of influencers receive PR packages from companies and this might be a good way to increase sales. If I were to start my own business, I’ll be sure to come up with promotional products that I can send to people on social media with a huge following so they would be exposed to a bigger audience.Reply
mindmade technologiesabout 2 years ago
Hi Dude Your blog clearly explains how to use social media to increase the brand awareness. You have listed so many practical ways to build brand awareness through social media. I liked the terms infographics and GIFs submission in all the above. The above plenty of tactics highly boost our brands very easily . Please share more useful blogsReply
mindmadetechnologiesabout 1 year ago
Hey Really very good info about the effective branding and its viral promotions on social platform. Thanks for the articles , please provide some unique social marketing blogs . once again great work !Reply
Navalabout 1 year ago
I like the brand competitor research spreadsheet idea. As you said, it’s not about imitation. Being aware of competitor messaging, visuals, quality, reviews, and marketing tactics helps you to recognize opportunities in the marketplace. Thanks for sharing this!Reply
mindmadetechnologiesabout 1 year ago
Hello Dude This article extremely useful for building and maintaining your brand identity and brand awareness online. One of the benefits of media monitoring tools is that they can be useful for improving brand awareness. Thanks for the useful tips & god ideasReply