Transform your mundane email marketing efforts into exciting and interactive prospect sessions. You don’t have to integrate with third-party systems to send emails anymore. Thanks to the SendGrid and Agile CRM integration, you can deliver customer delight from a single interface. The emails sent via SendGrid are transformed into actionable insights by Agile CRM, empowering you to plan the right nurturing campaign to convert more leads and grow your business.
Email has proven to be the most influential source of information for B2B audiences. Sameer Dholakia, the CEO of SendGrid says, “I think email will outlive us all. It is an extraordinarily efficient channel of communication. I deeply believe it remains the center of gravity for digital communication. For many of us, we change home addresses more frequently than our personal email address.” SendGrid’s API allows scaling your email efforts without interruptions. Complete email integration lets you send and receive emails from Agile CRM, without leaving the application.
How does SendGrid and Agile CRM’s email integration benefit you?
Let’s look through a few benefits delivered with this integration.
Improved email deliverability
People won’t read your emails and will mark you as a spammer unless you pay proper attention to email deliverability. Agile CRM’s integration with SendGrid improves email deliverability by:
- Keeping your account safe with SendGrid’s proactive ISP monitoring and outreach
- Securing your email marketing process with dedicated IPs and custom domains
- Taking advantage of SendGrid’s partnership with top ISPs
Enhanced customer and prospect interactions
The process of scoring and tagging your audience allows you to analyze their preferences and interests. Knowing your audience will enable you to create perfectly customized email workflows and will result in better conversions. Additionally, Agile CRM’s robust lead scoring feature allows you to track and record customer behaviors, and score them based on these actions with a scoring system you define yourself.
Tagging can be based on demography or actions. Demographic data includes location, industry, designation, company size, job title, etc. Behavioral data includes email open rate, click through rate, web visitor analytics, and more. Agile CRM provides a way to assign or remove tags based on the customer actions, segment them or even create automation workflows.
Agile CRM automatically tracks – the email open rate, click through rates, time spent on reading the email, the number of undelivered emails, and those marked as spam. It sends real-time alerts for these actions.
A/B Testing is a wonderful way to identify that right content that resonates well with your segmented audiences. Automating this process can have a huge impact on the responsiveness of email marketing. The SendGrid and Agile CRM integration can help you automate the delivery of each element (email content, call to action (CTA), backlinks, etc.) to a segment of your recipient list, and the system will select the best response-generating option before it is distributed to the entire list.
Agile CRM’s A/B testing can be optimized for better subject lines, email content, images, placement and size of CTAs, and more. Multi-variate testing (testing more than one element at a time) can be more complex than A/B testing, where you need to run more tests to have enough results to come to a conclusion.
Autoresponders are generated as a response to an action of the email recipient. Agile CRM’s autoresponders can give you the ability send pre-written emails to a customer, as a response to any action that you determine–such as subscribing to your email list. It enables better lead nurturing, lead scoring, onboarding, and sales.
How can you do that?
Send automatic email responses and follow-up messages based on time or contact actions, all of this through Agile CRM’s built-in marketing automation software.
Simply follow these three steps:
- Login to your Agile CRM account. Go to Admin settings > Integrations
2. Click on ‘Enable’ to kick-start the process
3.Enter your SendGrid credentials and save
About Agile CRM
Agile CRM is an all-in-one CRM solution for marketing, sales, and customer support, launched by Manohar Chapalamadugu in 2014 and serving over 9182 businesses across the globe. It was built as an alternative to the super sophisticated, expensive and complex CRM solutions but at a very affordable price. It offers a free perpetual subscription to first 10 users and then charges $8.99 per user per month. It comes with robust features and out-of-the-box integrations. It’s the most competitive next-generation CRM available in the market and provides excellent 24X5 customer support.
SendGrid is a cloud-based email service, founded in 2009, serves over 58000 paying customers and sends 35 billion emails every month. Its customers include Spotify, Uber, Airbnb, eBay, MeetUp and many more. 91% of surveyed SendGrid users agree that they have experienced stronger email deliverability with it. It is a superior email delivery platform with highly scalable features, whether it is 100 emails or a billion emails per month.
While both behemoths are well-known in their own niches,the SendGrid and Agile CRM integration will help many to simplify and better their email marketing efforts.