Purchase decisions are based on one crucial factor: return on investment (ROI). Without a definite ROI, there is no point of making the purchase. The same rule applies to any software/solutions you invest in, especially when that software is as huge as a CRM.
Investing in a CRM is not an easy task. It requires accurate deployment and training to gain better ROI.
1. Data Entry & Contact Data
Entering and managing data is a time-consuming process. When you decide to invest in a CRM, you need to understand if you are using too much of your employees’ time for data entry and management. If yes, invest in a CRM.
2. Synchronization Between Marketing & Sales Teams
Marketing and sales work in tandem. Both teams need to be in sync with customers’ buying stages and interests or disinterests. A CRM can assist with this.
3. Instant Sync with Third-Party Sources
CRM has the ability to sync with other third-party sources without any loopholes. Save time and money.
4. Saves Full Prospect Interaction
Back-ups help sales reps as well as the services reps in understanding the customer. Outside tools can be expensive, but this can be tracked using a CRM. CRM is one platform that carries all the required information, documents and tasks together. It saves your business.
5. Simplifies Follow-Ups
Regular and timely follow-ups with leads makes them buy your product. With even a slight delay, you can say goodbye to a huge opportunity. Avoid this. Invest in a CRM. It will easily schedule and automate regular alerts for sales reps and support team to send timely follow-ups.
6. Sync Team Communications
You’re going to need to track your teams and their tasks. That’s where a CRM comes into play. It will lessen the burden of communicating by syncing the calendar, tasks, emails and schedules of all the teams to provide a clear view on each individual’s activity.
7. Improves Customer Experience
Building relationship with customers is important. That said, every phone call and email can be improved. Reviews, feedback and testimonials can be integrated into a CRM. The customer can feed in their opinions into the system, which can then be reviewed by all the teams.
Your CRM needs to provide a better ROI. Feel free to look over the basics, but chances are, you need Agile!