Mobile Marketing – SMS Integration in Agile CRM

Texting, texting, 1, 2, 3! We’re excited to announce mobile marketing integration in Agile CRM. If you really want to interact with customers where they live and work, it’s essential to reach out through smartphones, cellphones and mobile devices. The much-anticipated new feature lets you include SMS messaging (“texting”) in campaigns. The texts can be automatically personalized however you want (with first name, business name, location, etc.), and integrated into any number of marketing automation campaigns.

Mobile Marketing in Agile CRM

Mobile marketing is a key to customer engagement in today’s marketplace. You can now use auto responders to send mobile messages in response to contact actions, and behavior-based targeting to reach the right audience at just the right time. Typical mobile auto responders include welcome messages to increase conversions and personalized product discounts to combat cart abandonment. Behavior-based mobile campaigns are often used for billing/subscriptions, product updates and seasonal promotions.

How it works:

  • Automation: Our new SMS integration makes it easy to run automated drip marketing campaigns that include a mobile element. Cross-platform campaigns are a great way to both improve your marketing automation and get better analytics about where and how your messages are working.

Mobile Marketing Automation

  • Scheduling: Easily schedule mobile messages to be delivered at an effective date and time, including timezone modification.

SMS Scheduling

  • Personalization:¬†As with all of our features for customer engagement, mobile messages can be personalized to increase conversions and customer loyalty.

SMS Personalization

  • Drag-and-drop:¬†Does our new mobile marketing integrate with our popular drag-and-drop campaign designer. Of course!

The beta version of Agile’s mobile marketing feature is currently available only for users who also have a Twilio account. Read our Twilio CRM integration page for more info.

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Manohar Chapalamadugu

With over ten years of entrepreneurial experience in SaaS/Mobile/Telephony, Manohar Chapalamadugu has founded many successful product companies like InVox, MantraGroup (acquired) and ClickDesk (more than 125,000 businesses). He has held VP, Product Development at Corsoft and Director, Product Development at Veratron. He has a Masters in Computer Science from SUNY, Stony Brook and Bachelors from Birla Institute of Technology and Science, Pilani.



about 3 years ago

I need to find out if you will have bi-directional texting capabilities with an option to see the thread in the contact log. This is great so far.


Radhika Roy

about 3 years ago

As of now, we do not have bi-directional texting capabilities, however, we will look into this soon. Thanks.



about 2 years ago

Do you have bi-directional capabilities now? Twilio has it, what would prevent Agile from having it as well since that is what you are using?


Shreyansh Surana

about 2 years ago

Hi Fred Please do give me more information on what do you mean by bi-directional capabilities. With Twilio, we can take incoming calls, dial outgoing calls, record & playback calls, send voice mails, take notes during calls, log call status after call, lookup call history, logs and reports.


about 1 year ago

Thanks to my father who informed me comcerning this website, this webpage is geuinely remarkable.



about 4 months ago

Hello. Since you already have an Android app why not develop it to include 2-way SMS communication using a mobile phone? Any plans in this respect? Thank you.


Saketh Rasakatla

about 3 months ago

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