Why you need to automate your business today

Why you need to automate your business today

Complete efficiency cannot be achieved if businesses don’t understand the differences between important and menial tasks. Smart work is crucial, and much more useful, than spending hours finishing redundant tasks that can easily be automated. Businesses require their employees to focus on efficiency and productivity.

However, efficiency and productivity cannot be achieved just by prioritizing work. This is where automation comes into play, as it not only frees up more time, but this time can also be utilized to work on crucial tasks. Through automation, balance is maintained and repetitive tasks are easily removed from the daily workflow. It streamlines the workflow process so that focus can be put on crucial projects or tasks.

Let’s now discuss the five important reasons why you need to automate your business.

1. Establishes Connection Between Teams

There are times when a marketing team might have some good insights on nurturing leads that can be shared with the sales team to improve the process. However, these insights can get lost if the teams are not able to connect with each other on a regular basis.

Using automation, establishing such connections is easier since both of the teams can raise automated alerts if either of them find useful information on leads. This information can be reviewed, changed based on discussions, and saved in the same automation system for future use.

2. Centralized Communication

Suppose a customer raised a ticket. Someone from the service department replied back and navigated the customer to tech support, as it was a tech-related query. After three days, the same customer contacts you again, but you have no history of what happened or why the ticket is still not closed.

Automation systems eradicate this abrupt flow of communication and centralizes it. This allows the service rep to know if the tech team replied and how he should take the ticket forward, in case the customer comes back. There is an update on every customer conversation and interaction under one system, in addition to having continuity.

3. Defined Workflows for All Tasks

Tasks require multiple steps or multiple team members to get the job done. These tasks need to have a well-defined workflow to ensure everything is tracked and continuous.

This is easily possible using automation, because there are set rules, alerts, and follow-ups that can be automated. So every task’s progress can be efficiently tracked and reviewed. Automation also helps in maintaining consistency and ease in management. Through automation, you can check the status whether A completed the step and moved it along to B, so B can finish it and send it along to C.

4. Provides Accountability

With multiple tasks and parallel running workflows, it gets tough to track and manage who is doing what and to check who is accountable for what. Imagine that a task that was to be completed in three days took five days for completion. Why was there a two-day gap? Learning about this and more vital information is very important, and automation helps in keeping track of it all.

As an automation software saves everything under one system and regularly updates the status on various tasks and workflows, it is easier to track deviations. You can check who is in charge and get the exact facts on deviations or time extensions.

5. Improves Process Management

Every workflow and process has certain parameters and requires equal amounts of automation to analyze the efficiency. Without automation, you can’t increase the workload and remove the redundant tasks completely from the equation. You would not be able to analyze if the current workflow or process can be managed in less time or with a smaller workforce.

If you bring in automation, it becomes easier to manage the process. You can then analyze what parts of a process or workflow should be automated. Once you automate these parts, you can check to see if this process or workflow requires more workforce or more time.

The whole point of automation is to bring in efficiency, increase productivity, and remove the smallest possibility of an error. It streamlines the workflows and processes to provide better visibility on everything. It is beneficial for businesses because it helps increase optimization and also centralizes the data.

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Rohit Munipally

Rohit Munipally

Rohit brings in about 15 years of Digital marketing experience and he has been an advisor to software start-ups in the Mobile and SaaS areas. Before getting into startups, Rohit has worked in various marketing, and product management roles at Unisys, Dell, and IBM. Specialties: Digital Marketing, Building, and Growing companies, Marketing, Business Development, M&A

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