Web pop-ups are graphics that show up on your webpage to try to get a potential customer to sign up or opt-in for something of value so you can collect their email address and/or entice them to purchase something on your website.
There are many ways to do pop-ups effectively so you don’t get on the nerves of your website visitors and scare them away, possibly with a bad taste in their mouth about your brand.
The type, format, and timing of these pop-ups are crucial. If you’ve ever visited a webpage and were immediately bombarded with a gaudy, wordy ad that fills up the whole page, you’ll know what that’s like. If you really want to anger visitors to your website, make it difficult for them to figure out how to dismiss the pop-up. That’s a sure way to get someone to leave your site without another glimpse.
If you want to do pop-ups right, here are some tips to create non-intrusive ones that will help you collect information, without driving potential customers away:
Headlines should be brief, relevant and attention-grabbing. If someone has too much content to read to figure out what it’s about or if it’s too complicated to figure out what it is about, you’ve lost them.
Instead, make it interesting “So, you’re interested in planting the perfect garden?” You want them to find it intriguing enough to read on to the other brief statements within your pop-up.
The headline should be followed by a sentence or two about what it is you are offering and how it can help them. It needs to be slightly more descriptive, yet not too long, and it needs to be understandable.
“Sign up for our newsletter today and hear from gardening experts from around the world!” If you also give a deadline to it, you’ll entice them to do so immediately.
Most importantly, add a call to action. Examples such as buttons that state “Yes, send me your newsletter!” or “Yes, I want a perfect garden!” are better than simply stating “Sign up for our newsletter,” because it involves them personally.
The design of your pop-up should match your brand, be noticeable, but not loud, and be simple in its font, color, text, and images. The pop-up itself should be small enough that it doesn’t cover the whole page.
It is also extremely important within the design to have an easy way for them to dismiss the pop-up. This will minimize any frustration visitors may have with pop-ups in general. A very obvious “X” or a “No thanks!” button, or even a “No thanks, I don’t want my garden to be perfect!” to have a little fun with them, will help them dismiss it easily and they’ll be more willing to continue reading the content they came to see.
There are several different ways to time your pop-up, depending on your goal of the pop-up and how your particular website visitors respond to them. Example pop-up timings include:
- Immediately upon opening the website
- After a certain amount of time on your website
- Once your visitor scrolls down to a certain point
- When they click on the text regarding the “ask”
- As they are about to exit your website
A pop-up appearing just as someone enters a website can feel intrusive at times but done right, they’ll be acceptable by most. The least intrusive would be to have your visitor click on text that will link to your pop-up. However, it may not be quite as effective as the ones that appear after your potential customer has been on your website long enough to gain interest and automatically appear.
Perhaps the most effective might be one that pops up just as your visitor is about to exit out of the site, giving them one last opportunity and one more pitch for your product or service. Something like, “Before you go! Sign up for our free gardening newsletter!” may do the trick.
To determine the best timing, you can always do A/B testing and determine which are working better with your particular visitors.
The pop-up itself and the information you provide need to be worthwhile to your customers if you want to either convert a sale or collect an email address. Having irrelevant or uninteresting information not worth their time will turn them away.
As long as you keep it to something they will gain, such as information sent to their inbox or a discount code, you should at least keep them on your website.
Your call to action should not only be clearly understood, but it should also be simple to fill out and linked correctly. If your call to action sends them anywhere other than what you promised them, you’ve just lost another potential lead.
It’s a simple thing to do, but also a simple thing to mess up too.
A curious question can make a visitor stop and think about the answer long enough to be intrigued, such as “Do you have some extra thyme?”. “Do you want to lettuce help you?” Or other plays on words like “There’s no place like gnome!” or “Don’t leaf yet!” for a gardening-related pop-up would get their attention. Or perhaps a fun statement on your call to action button as mentioned above, such as “Help me grow!” would get their attention.
Pop-ups seem to be making a resurgence in popularity. However, if you are able to avoid annoying your potential clients and using them to your advantage, you should be able to grow your leads.
Once you have your pop-ups in place, you’ll also need to make sure your customer relationship management (CRM) software is capable of taking your sales leads to the next level. Using advanced CRM such as Agile CRM by 500 apps will allow you to collect the information and use it for future campaigns very effectively. The cost-effective all-in-one CRM will allow you to automate your sales, marketing, and support in one platform. As a cloud-based solution, you’ll also be able to access it anywhere.
Whether you use the information you collect from your pop-ups effectively is up to you, but if you are going to use them, make sure they are not going to frustrate your website visitors. By using the tips above, you can create a non-intrusive web pop-up that will increase your leads in your CRM. If you would like to see if Agile CRM is right for your team, try it for free for 30 days.