What is eCommerce Marketing?
E-commerce Marketing (where is the E is a descriptor for Electronic) is a procedural trade on electronic platforms. But an extensive definition would be to account for eCommerce marketing as the procedural act of exchange (buying and selling) of products and services through electronic channels or online platforms. E-commerce marketing implements technologies like supply chain management, mobile commerce, electronic fund transfers, Internet marketing, inventory management systems, processing of online transactions, electronic data interchange (EDI), automated data collation systems, and electronic advertisement.
It is a wrong notion to think that an E-commerce marketing platform has to be all about the sales of weighty commodities like computer systems, phones, and other electronic gadgets. E-commerce spans into business transactions that involve any product or services that could be traded. Typical E-commerce transactions extend to the purchase of online games, online book retailing, online music distributions, and digitally tailored store inventory services (for sales of commodities like beverages, canned foods, and others).
To weigh the continually rising trend of E-commerce marketing, it is right to vet the other technologies that the platform employs. However, in the course of this article, we would only run a quick inspection. An E-commerce platform could engage some or all of the following technologies:
- E-mail marketing: this is a marketing outreach that approaches its clients through electronic mail or fax. It involves creating a mailing list and distributing newsletters to prospective and acquired clients.
- Online transactions: makes possible the exchange of currency
- B2B EDI: Business to business electronic data interchange allows different businesses to link resources and interact.
- Engaging in Pre-orders: the ratification and trade of new products and services that are being launched.
- Data processing: collation, processing, extraction, and usage of demographic data over the web or social media platforms.
- B2B trade: is a business to business approach to buying and selling.
- Online shopping: the major aspect of E-commerce; is a channel for consumers to directly reach wanted commodities via the digital platform (e.g web sites, mobile apps, bots, and some other electronic technologies)
Also, E-commerce is related to other platforms and applications, some of which are digital wallet, E-tickets, Instant messaging, Internet security, Online auction, Online office suits, print on demand, shopping cart software, order tracking, social networking, Usenet newsgroup, virtual assistants, digital wallet, enterprise content management, etc.
Best Practices for implementing eCommerce marketing
We have specified that E-commerce marketing is all about the act of attracting people to your business to buy your products or services with the aid of online platforms like websites and social media. Also, by outlining the technologies involved, we have shown that E-commerce marketing is a big catch in the modern world. Being a fast-rising trend in the global world, the numerous benefits and reasons to go into the business approach which includes a vast outreach have been discussed Here. However, to establish the business of E-commerce marketing, the following best practices are the utterly facilitative approach to achieve a standard, secure, and profitable E-commerce marketing automation with the aid of tools like Agile CRM.
1. Create a user interface (UI) that is friendly to users: apart from the fact that your E-commerce platform must perform the operations expected of it, the ease with which your clients are able to use your platform (either website or application) determines if they will stay or not. In fact, there is no way clients would be able to transact with you if your platform is difficult for them to use. It is a well-known idea that presentation is the soul of the first impression, and first impressions last long. Your E-commerce marketing platform must exercise top-notch expertise that will reflect your own competency. Beginning with the first step of creating a responsive web design to adopting an easy-to-use interface for your platform, your success in the line of E-commerce marketing is very much dependent on how your platform is perceived by your clients. Is it appealing? Is it easy to use? Could it have some confusing elements? Have a look at Agile CRM to learn how basic and simple setups could help your clients and you.
2.Personalization: clients are moved when they come by-products or services tailored to solve their questions. Personalization beefs up the standards of your customer care service and makes it easy for your clients to relate with you in a deeper and more understandable way. Also, it instills a sense of belonging in your clients as they are not only caught in your web but also reassured of your competency. Make researches on what is selling (what clients would go out of their way to have), and tailor your product or service to reflect these unique requirements of your clients. An exemplary scenario is a fact that a customer looking to read about E-commerce would be very much interested in the title “11 Best Practices for E-commerce Marketing” rather than “Techniques of E-commerce Marketing”.
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3.Leverage UGCs: UGC is an acronym for User Generated Content. This includes views from users that come in form of reviews and referrals. In the modern world, markets have been enlarged and there is no enough time to dig into businesses. For this reason, the way traditional consumers judge the products or services to buy is through appearances and relative acceptance. They want to see if people have used your products, and what were the feedbacks from those who have used your services. For this reason, one of the sure ways to make big sales is to allow your customers to market your product and services for you. Construing your customers into UGC marketing tools could be achieved simply by building a community that garners around your products and their standards. First, present products that you would be confident to sell anywhere. (Quality products will always rake in customers and good reviews). Second, engage with your customers using approaches like bargain prices, discounts, or buy one get one (depending on your preference). These approaches would attract more customers who would want to utilize the benefits you are offering. Third, establish an effective mode of communication with your customers: give them a channel that they could use to contact you and submit feedbacks. To show how pressing the point of using customers as a marketing tool through UGCs, Jeff Bezos, the Founder of Amazon once specified
Building a great experience for users pushes them into telling one another.
4. Social media marketing: social media has been described as the link between the global world. But the real fact is that social media is not just a link, it is the global world itself — even piercing deep into locations that are too far or too difficult to approach. A simple way to say this fact is that social media is that hub where everyone is. It provides an excellent channel to rapport with customers, and this in turn helps to build and nurture your business. Social media proffers different ways of marketing your services, but a very simple and ideal example is the fact that a single upload (text or image or video content) reaches the nooks and crannies of the world in just a few moments. Making online appearances, the use of hashtags, and other social media techniques, helps to boost the reach of your market. Apart from your service or product quickly becoming the talk in town amongst your acquired customers, if your service is what customers want, it would be populated into web searches all over the world. Using social media as a device for marketing is very instrumental in establishing a successful E-commerce market.
5. Influencer Marketing: influencer marketing is the use of celebrated portals (mostly popular people who have a large fan-base or vast outreach) to market your business. With the use of influencers, your business is spread far and wide and noted in due time. For relatively small or medium-sized businesses, the use of influencers would cost less — although, with almost the same effect. Driving down to influencers in your own particular niche even helps to market your business much better (in the sense that they most definitely have your customers in their pockets).
6. Retargeting: this is a mode of approaching users who have once used your services by sending specific ads to them. It is more like calling their attention to a product or service that you are dead sure they would be interested in. A perfect scenario for this would be sending a shampoo or cream ad to someone who has already bought the air-conditioner of that particular brand. To establish retargeting, Facebook ads and Google AdSense provides efficient options that would earn you the worth of it.
7. Optimize for voice search: Olga Mykhoparkina, CMO of team chat platform Chanty says voice search has the tendency to be the biggest E-commerce trend in 2020 Here. Voice search could be highly underrated, but it is a fast-growing channel for browsing the web. To ignore a growing trend with large potentials to bring you to customers is more or less you tearing down your business with your hands. According to views from prominent people all over the world, voice search has more than all the potentials to be the hottest E-commerce trend in the current year. Making sure that your services or products are populated in voice searches helps to navigate users to your presence/business.
8.Virtual Reality Technologies: also referred to as Augmented reality, virtual reality is a simulation of the real world. It helps to present your users with a view of what the product would be or look like in use. One of the prominent benefits of this is the fact that it triggers customers into buying your products. This is mostly due to the fact that they are not only hearing about what they want to buy but also seeing what they want to buy — which provides them better assessment and impression.
9. Google AdWords: to take your E-commerce market to the next level, employing Google AdWords is one of your best shots. It helps you to reach users (about millions of them) who are actively browsing for certain products or services. In simple terms, these are users who are already interested in what you have to offer.
10. Email Marketing: as defined above, this is a method of approaching customers with the use of electronic mails or faxes. The email could be a large niche to vet for customers as it helps to reach customers who are corporate in their dealings, it also helps you to appear formal and competent (depending on your way of approach). With excellent offerings and great presentation (especially good command of copywriting), you could provide people on your mailing list with suggestions, prescriptions, product announcements, offers (especially discounts), and product promotions. Since people on your making lists are potential customers who are interested in your business niche, using Email marketing helps to attract people to your business.
11. Customer service and support: After having built that topnotch E-commerce market (or while building it) you have to maintain a good rapport with your clients (users or customers). The simple fact is: it is no use acquiring clients when all you do is lose them as soon as you get them. For this reason, creating a conducive customer support service that would keep your clients at home is a key to growing your business and maintaining your success. Apart from your clients being able to reach you with their feelings, comments, or reviews; there should be a channel through which you handle the complaints of customers, and this channel should be established and trained to work in neutral and polite approaches.
E-commerce marketing survives on nothing else but the viability of your marketing strategies. These involve a variety of numerous tactics that all do nothing but help you progress towards maintaining standards with your business. Employing the 11 best practices explained above is a dead-sure way to accomplishing that E-commerce market that would sell everywhere and every time.