Website recording software provides an analytics dashboard that tracks the activity of users on a website. It gives an overview of which pages the visitor visited, how long they viewed, etc; using various inbuilt tools like scroll maps, mouse tracking, click maps, heatmaps, and more. Using this information, a company can identify areas that can be improved and understand how users interact with its website.
Gain rich insights into your website visitors by analyzing their interactions, behaviour, preferences and desires. The information gathered will help you understand the needs of your current and potential customers, as well as identify potential trends for better decision making that will result in increasing the website productivity and increase users’ website experience.
Assess and evaluate users preferences when they interact with your website. Create user journey maps by organizing the customers' data and evaluating their interactions across the site. View the website from the viewpoint of your viewers. Understand what they expect when they navigate through your site and increase customer usability experience.
Optimize your website conversions percentage by identifying potential customers and utilizing user behavioural data to give the best possible experience that they can have. Walkthrough and analyze your website interface through the eyes of your customers instead of from a company's position. Grad the attention of your customers by making data-driven decisions and converting visitors into leads.
View user sessions and find potential solutions to trouble areas by identifying and evaluating problem locations. Understand why the visitors are not viewing that area and implement decisions to solve the issue in these areas by continually improving and refining the viewer's experience at these locations. This will also increase site exposure.
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