Our developers are always working to save you time and help make your sales and marketing campaigns more efficient and effective. We’re pleased to announce that you can now create periodic triggers for campaigns in Agile. Automatically trigger a campaign to wish your customers “happy birthday”, send personalized discounts or exclusive offers every month, send weekly news updates, launch daily onboarding emails, and more. These new periodic triggers can be easily customized to fit your specific business goals.
Triggered emails have tremendously higher engagement rates than most other forms of email. Why? Because timing is everything. Periodic triggers are an especially powerful engagement technique because they can “nurture” your leads, contacts and customers for you, making sure they stay up-too-date on your product and features, and letting them know about special offers at regular intervals. For example, if E-Commerce shoppers learn to expect a special discount every month, they are more likely to make a purchase, whether today or two months from now. Periodic triggers allow you not only to reach people when they’re excited about your business, but to get them excited and keep them excited about your offerings.
To add or edit a periodic trigger in Agile CRM, go to the Campaigns section of your Agile dashboard and click on ‘Manage Triggers’. Periodic triggers can be set for daily, weekly or monthly actions. As you add more and more triggers in your account, remember to give them clear names that will make sense further down the line when you’ve moved on to a new set of campaigns. Also, only use daily emails when absolutely necessary – a weekly email is usually enough!
New to sales and marketing automation? Check out our awesome support pages to learn how to run campaigns with triggers, set up real-time alerts and more.
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