Small businesses and their sales teams have witnessed a rapidly changing history of CRM (Customer Relationship Management) software. We can trace the origins of CRM back to the history of ERPs in the 60’s. Twenty years later, businesses witnessed the modern CRM pick up steam. Today, it is a solution that has come a long way, expected to grow to a $36.5 billion market worldwide this year, alone.
So you’re looking to purchase a TV. You’ve been reading articles about the latest technology, you’ve been searching for reviews, you’ve watched product videos, visited websites… You’ve been receiving product brochures through email and the good-old mailbox. On top of all this, you’ve been using your smartphone to compare prices while standing in line at the grocery store. You’ve made your decision: You’re going with THAT one.