Difference Between CRM and CRM with Marketing automation and Service In-built

Difference Between CRM and CRM with Marketing automation and Service In-built

Small businesses and their sales teams have witnessed a rapidly changing history of CRM (Customer Relationship Management) software. We can trace the origins of CRM back to the history of ERPs in the 60’s. Twenty years later, businesses witnessed the modern CRM pick up steam. Today, it is a solution that has come a long way, expected to grow to a $36.5 billion market worldwide this year, alone.

Multi-channel Approach for Small Business Using Agile CRM

Multi-channel Approach for Small Business Using Agile CRM

So you’re looking to purchase a TV. You’ve been reading articles about the latest technology, you’ve been searching for reviews, you’ve watched product videos, visited websites… You’ve been receiving product brochures through email and the good-old mailbox. On top of all this, you’ve been using your smartphone to compare prices while standing in line at the grocery store. You’ve made your decision: You’re going with THAT one.

How Customer Service Should Evolve with Automation

How Customer Service Should Evolve with Automation

Harry Gordon Selfridge, John Wanamaker and Marshall Field were three prominent businessmen in the 1990s who originated the concept we know today as “customer-centricity”. The phrase “Right or wrong, the customer is always right” originated with them, becoming the most popular phrase in customer service.

Many accredit Field with this quote, but the three men all advocated for the customer to be set at the center of the equation, and that making them feel valued and appreciated is the cornerstone of entrepreneurship.  The motto was popularized with them.

The Importance of Using a Scalable CRM for Your Growing Business

The Importance of Using a Scalable CRM for Your Growing Business

The number of small businesses in the US has increased by 49% since 1982. New companies are started every day by aspiring entrepreneurs who want to have a business to lead and run on their own terms. But a start-up is an entirely different organism than a growing business. And with growth come obstacles. So how do we take our team, and meet the growing demands of our business? How do we successfully expand?

Improve Work Efficiency with All-in-one Agile CRM

Improve Work Efficiency with All-in-one Agile CRM

The most critical resource in our lives is time. However, the passage of time is out of our hands; seconds keep ticking away. Yet, how efficient we are at using our time determines whether or not we can do things better. When we spend time inefficiently, we take away from what we can truly accomplish. The question becomes: “How do we do things better to save time?” When we run a business, it’s important that we answer this question.

The interest in Sales, Marketing and customer service best practices starts when a business begins to grow. Suddenly, communication between departments is much harder to get right. When we have a smaller team, we can improve sales rep performance by working with them 1:1, improve marketing by teaching them how to produce better leads, and teach the customer service department how to better communicate with customers. But this isn’t scalable as we grow, and we become prone to inefficiencies.

Sales CRM with Marketing: Why you Need it for your Small Business

Sales CRM with Marketing: Why you Need it for your Small Business

If marketing empowered just one sales rep to close a deal, you would see how Sales would become eager to do whatever it takes to help Marketing do more of the same. In other words – help Sales succeed, and they will be driven and dedicated to show even more results.

To strive for Marketing and Sales alignment means making this happen: Marketing generates demand and works to pass off only the most sales-ready leads to Sales, and Sales further works with customer data to improve the sales process, inadvertently helping Marketing with their efforts. But how do we achieve this experience in order to propel both teams to success?

How Agile CRM Helps Small Business Improve Lead Quality to Increase Customer Conversions

How Agile CRM Helps Small Business Improve Lead Quality to Increase Customer Conversions

Multinational telecommunications company, Level 3 Communications, began a large and expensive marketing campaign in late 2012. The highly visible email campaign delivering 80,000 emails to tech companies, but came up shorthanded when results revealed an open rate of 7.1% and just seven forms completed without leads.

Why did this happen? The problem was a failure to match messaging to the target audience:  Non-technical execs were receiving technical messages.

Though the campaign reached a wide audience, it didn’t result in more sales. What happened?

The Essential Guide to Understanding the Future of CRM

The Essential Guide to Understanding the Future of CRM

“The sales department is not the entire company, but the entire company better be the sales department.”

Philip Kotler

Twenty-seven years ago this statement was coined by a man who has since become known as the “Father of Modern Marketing.” Kotler was right: Revenue performance is directly tied to the success of sales. But what’s more profound is that he also made a prediction. Today, the impact of sales is even more impressive when the entire company is aligned to help the sales team achieve their goals.

Yet, it took time for his prediction to come true.

The sales-driven business model dominated business processes at that time. And it worked in our favor. It was sales that dictated what customers should buy; it was traditional sales. Knock on the door and sell an encyclopedia. Sit across the business owner, and pitch him the ‘best’ printer.

How Social Polls Can Help You Engage With Your Audience

How Social Polls Can Help You Engage With Your Audience

Polls are a traditional marketing tactic that have been used for decades. On social media, polls are a way to amplify engagement. Given the speed at which social media moves, many businesses struggle to keep up. Polls can help with this by giving your followers something to interact with and respond to.

Polls on social media are easy to work with. Take a trending event and add a tweet or post with various radio buttons that your followers can use to vote. Allow them to comment and share their opinion as well. The purpose of these polls is to create effective engagement and let followers communicate with the brand or businesses in an open way.

Here’s how social media polls can be an effective engagement activity.

Eventerprise Automated Sales & Marketing Seamlessly With Agile CRM

Eventerprise Automated Sales & Marketing Seamlessly With Agile CRM

Automation grows with each passing year, and businesses need solutions to automate areas like sales and marketing. Ninety-one percent of businesses use CRM software to manage sales and 61 percent use automation for marketing. These tools are crucial, and it’s even more beneficial if both are integrated in one system.

This is the type of platform that Eventerprise needed. They wanted to automate most of their sales and marketing areas, but were unable to, as the tools they were using were not offering complete automation. In addition, using multiple tools lead to disconnect in the data.