Customer relationship management (CRM) solutions lie at the core of successful sales processes today. Having largely replaced manual processes involving paper (Rolodexes, little black books) or digital point solutions such as email calendars, CRM is a way to track customer information, preserve information about customer relationships, manage leads and set appointments. This is no less true for real estate, so agents can benefit significantly from a good real estate CRM.
Not all CRM solutions are the same, of course, because not all selling processes are the same. For very large sales such as real estate, a CRM solution designed to accommodate real estate selling can speed up the cycle by managing all details from appraisal to sale; tracking properties, listings, requests and MLS; and allowing users to segment their databases for marketing purposes. Real estate is a relationship-driven business, and CRM is an important means of furthering those relationships.