For most businesses, the sales pipeline is getting longer and more challenging. Thankfully, automation can help.
As the world moves closer to a single market and even small businesses now sell globally thanks to the internet, prospects and customers are increasingly becoming inundated with sales pitches. This has made the sales process more challenging–and longer. The average sales cycle has increased by 22 percent over the past few years, according to research by SiriusDecisions, and Harvard University has found that more than a quarter of all B2B sales cycles now take seven months or more to close.