Lead Scoring: Everything You Need to Know

Lead Scoring: Everything You Need to Know

Lead scoring should be a fundamental part of every marketing and sales team’s day-to-day duties. This particular methodology measures the value of each lead and helps reps determine how to prioritize their engagements with these contacts, as well as how the nurturing process should flow. In essence, you’re quantifying the overall benefit a lead poses to your business. 

There are plenty of factors that come into play with regards to assigning a score to a lead. Two major “sides” of the score are perceived value and explicit value.

Improve Marketing Creativity and Speed with Email Marketing Templates

Improve Marketing Creativity and Speed with Email Marketing Templates

Email marketing is a critical element of any twenty-first century marketing campaign. While more modern channels such as Instagram or Snapchat represent the cherry on top, email remains the most effective channel for building brand awareness, converting new customers and keeping existing customers. A survey of email marketers by WBR Digital found that over 80 percent of respondents identified email marketing as the most important tool to drive customer acquisition and retention.

Top WordPress Plugins for 2017

Top WordPress Plugins for 2017

Does your company use WordPress for its website? If so, you’re hardly alone. The PHP-based open source content management system is the foundation for about 60 million websites worldwide. Fans of WordPress like it’s easy-to-use template system that allows them to choose themes. The solution’s other great attraction, of course, is the wide availability of WordPress plugins to extend its functionality. These plugins integrate seamlessly with WordPress to build on the Web site and offer tools and extensions for many other types of functionality, including sales and marketing.

Legal and Case Intake Automation – 4 Effective Ways With Agile CRM

Legal and Case Intake Automation – 4 Effective Ways With Agile CRM

It all started with our CEO, Manohar, prodding us to talk to customers for feedback.                       

I called one of our customers, who had just started using our newest Ringcentral Telephony widget.                       

The call began with a discussion about Ringcentral features, and moved on to new features, such as LinkedIn and Email Finder, which really hit a chord with the customer. He was impressed with their usefulness and their ability to help him find qualified leads.                     

Why Do Online Retailers Need an Ecommerce CRM?

Why Do Online Retailers Need an Ecommerce CRM?

Online Retail business is a growing industry & it is very clear when we look at some of the statistics related to the industry like;

Extend the Power of Your CRM with Integrations

Extend the Power of Your CRM with Integrations

Four companies largely own the customer relationship management (CRM) marketplace today: Salesforce, SAP, Oracle and Microsoft. Right? Not necessarily. According to Gartner, market share for the so-called “Four Riders of Big CRM” has been on the decline since 2011, and analysts partially explain the loss to the big solutions’ lack of CRM integrations with services popular with small to medium-sized businesses (SMBs).

Fortunately, smaller cloud-based or hosted solutions are making up the deficit and providing CRM integrations that offer the extra functionality their buyers need for a complete and customized view of customers, as well as affordable sales, business process and marketing automation.

Work Smart with Agile CRM WordPress Integration

Work Smart with Agile CRM WordPress Integration

Before I began working for Agile CRM, I was a customer. Let me share the moment I knew Agile CRM was the customer relationship management system for my business, and how Agile CRM WordPress integration ultimately sold me on the platform.

It was early 2015, and I had reviewed all the major CRM players for my small business. There was Salesforce.com, but it was too huge and costly for my budget. There were narrow and somewhat elegant CRMs such as Capsule CRM and Nimble, but I wasn’t sure I was getting enough value for my monthly subscription fee beyond what Google Contacts and my aging on-premise CRM offered. Then there was Agile CRM.

5 Reasons Why Creative Agencies Need CRM

5 Reasons Why Creative Agencies Need CRM

Creative agencies don’t always conjure up the same mental imagery as a business selling a physical product does. Sometimes not even to those doing the work themselves. Those in the business themselves may not feel the need of a platform to improve their efficiency. However, there are incredibly important reasons why such firms should adopt a creative agency CRM, and they all center around enhancing customers engagement and organization of information.

[Infographic] Why Does Video Email Marketing Matter?

[Infographic] Why Does Video Email Marketing Matter?

Email marketing is one of the most useful methods of online marketing available today which most of the companies use to chase & nurture leads. However, we cannot be certain as to how many of those emails are being opened & read. By using Video emails, you can certainly increase your chances for your emails being read. As videos are a more engaging medium over emails. Learn how to make to the point videos to drive engagement & to make more & more customers read your emails.

How CRM Technology is Driving Healthcare Transformation

How CRM Technology is Driving Healthcare Transformation

Many people don’t think about CRM technology when they consider healthcare and how to make the system work better. But CRM can and is playing an important role in healthcare transformation.

The United States health care system is complex and, some would argue, broken. Two key factors are its age and size. Medicine in America didn’t start to become organized until the mid-1700s, more than 200 years after Europeans were colonizing the continent. The first American medical degree wasn’t given out until 1770. Nursing wasn’t professionalized until the late 19th century.