Customer service builds trust, and customer trust means your business is in stable space. Not many businesses achieve this space without offering great customer service to their customer. The biggest example of “good customer service builds big brands” is Apple. This company has been focusing on their customers through and through, hence 90 percent of customers are brand loyal and keep coming back to the company.
The whole point of offering this service is to go “all-in”, because offering mild and just-right services can never take any brands to places. Daymond John, a pioneer entrepreneur and an influencer, said that to over-deliver in service to a customer is by far the most valuable thing to a business. That’s what businesses need to understand.