Lead generation can be difficult without strong contact data. This is especially true for B2B marketers since it is crucial for their businesses to have quality sales-ready leads and more than 61 percent of B2B marketers think it is difficult to generate quality leads with inbound tactics.
How can you capture the contact data of leads that don’t visit your site? Inbound marketing eases the data capturing process by using forms, content upgrades and other tools that allow email signups. There are also lead management platforms such as LeadGenius, Agile CRM and Prezi that ease the process.