Best Lead Generation Software in 2023

lead generation banner images

Lead generation tools have evolved rapidly over the past decade, as a result of both consumer and business-driven demand. With so many different choices, it can be difficult to know where to begin in your quest for lead generation success.

Lead generation software is used to generate leads for a business or organization. It helps in generating qualified leads by following up with the prospects that have shown interest in the company’s products and services.

The software is usually used by sales and marketing teams to generate leads. It helps them track their lead generation campaign and see what kind of content is converting best for them.
Lead generation software can be expensive, but it can also be cost-effective if it’s used correctly.

Source: The lead Generation Technology Stack

Benefits of Lead Generation Software

Increased productivity: Lead generation software makes working with clients much easier – you don’t have to rely on manual processes or spend time chasing down leads that turn out to be false positives or non-conversational.

Increased sales: If you’re managing multiple teams or clients, lead generation software helps you track which ones are most productive so that you can focus on the most profitable projects.

Improve your social media strategy: Lead generation software can help you track your leads over time, which will help you to see where you need to improve or optimize your business processes for maximum efficiency.

Generate Business Opportunities: Reach out to customers through email, social media posts, blog posts or even phone calls

Build Visibility and Awareness: The best way to increase your visibility is by making it easy for people to find you and learn about what you have to offer.

Automate Lead Management: Lead generation software helps you to create lists of leads and manage the entire process of turning them into customers.

List of 15 Best Lead Generation Softwares in 2023

lead genaration leaderboard agileLeadsly

Leadsly is a lead generation software that generates leads from social media platforms such as Facebook, Twitter, LinkedIn and Google+. It helps companies to increase their sales by connecting with relevant people who can buy their products or services

Features of Leadsly:

Search with Prospect: 

This helps you find the right people by exploring their social media profiles, email addresses found in publicly available documents or phone numbers from the phone book.

Technology Search:


Technology Search allows you to find the best technology solutions and companies for your business. You can search by industry, company size and more.

Linkedin Search:

The LinkedIn search feature allows you to find people and pages that have been recently searched for on Linkedin. This feature is useful for your business if you want to get more traffic and increase brand awareness.
Email Finder:

Email Finder feature is one of the most useful features in Leadsly. It helps you to find the email id of any person, who has sent an email to your business.

Leadsly integrates with most SaaS and CRM systems. You can integrate your leads directly into the leads management software you use, so that you can access all of your data in one place.


qualaroo dashboardQualaroo is a powerful lead generation software that helps you collect leads from your website visitors. It provides a easy-to-use interface for creating and managing surveys, and comes with a wide range of features to help you get the most out of your surveys.

Features of Qualaroo:

Collect leads from your website visitors: Qualaroo allows you to collect leads from your website visitors through surveys.
Easy-to-use interface: Qualaroo’s interface is easy to use, so you can create and manage your surveys with ease.


hubspot dashboard
Lead Generation Software is a tool that helps businesses generate leads from various sources, including online forms, live chat, email, and phone calls. HubSpot is a popular lead generation software that offers all of these features and more.

Features of HubSpot:

Lead capture forms: HubSpot offers a variety of customizable lead capture forms that you can add to your website.
Live chat: HubSpot’s live chat feature allows you to chat with visitors on your website in real-time.
Email marketing: HubSpot provides a range of email marketing tools to help you nurture your leads and convert them into customers.
Phone calls: HubSpot’s call tracking feature allows you to see which of your marketing efforts are driving phone calls.
Reporting: HubSpot’s reporting tools give you insights into your leads.


mailmunch dashboard

Mailmunch is the lead generation software that helps you grow your website’s leads & customer list faster. Mailmunch is the simplest and most effective lead generation platform available

Features of Mailmunch

Opt-in Forms: create beautiful opt-in forms to capture leads
Landing Pages: create powerful landing pages to convert more visitors into leads
Exit Intent Popups: capture leads when visitors are about to leave your site
Lead Magnets: offer lead magnets to incentive visitors to opt-in to your forms
Email Integration: sync leads with your email marketing software to start nurturing them.

ProProfs Survey Maker

ProProfs Survey Maker homepage

ProProfs Survey Maker is a powerful survey tool that helps you easily create surveys, quizzes, and polls. With this tool, you can gather valuable insights from your customers and prospects, which can help you generate leads and boost sales.

Features of ProProfs Survey Maker:

Easy to use: Creating a survey is quick and easy, and you can add as many questions and answer choices as you need.
Customizable: You can customize your surveys to match your brand, and you can add images, videos, and other rich media to make your surveys more engaging.
Powerful analysis: ProProfs Survey Maker provides powerful data analysis so you can see how your respondents answered your questions.

Lead generation: You can use ProProfs Survey Maker to generate leads.

OptinMonster logoOptinMonster

optinmonster dashboard
OptinMonster is a powerful lead generation software that allows you to create beautiful optin forms and increase your conversion rates. OptinMonster comes with a range of features that makes it one of the most popular lead generation software on the market.

Features of OptinMonster:

A/B testing: OptinMonster allows you to split test your optin forms to find the most effective design.
Page level targeting: OptinMonster allows you to target specific pages on your website to show your optin forms.
Exit intent: OptinMonster uses exit intent technology to show your optin forms when users are about to leave your website.
Behavioural targeting: OptinMonster allows you to target users based on their behavior on your website.

Picreel logoPicreel

Picreel is a lead generation software that will help you gain more leads. When you use picreel, you will see the lead generation tools that include an opt-in, email autoresponder, and marketing automation.

Features of Picreel:

– Employ the effective A/B testing feature to evaluate and compare the results of your campaigns.
– Make a thorough analysis of all measured data using the integrated reporting and analytics area.
– Create delightful popups from scratch with personalised fields using the drag-and-drop editor.

trustpulse logoTrustPulse

trustpulse dashboardTrustPulse is a lead generation software that can be used to create a database of people who are interested in your product or service. This database can then be used for targeted content marketing and other lead generation efforts.

Features of TrustPulse:

-Create a personalized, targeted campaign that attracts the right people at the right time.
-Capture emails and phone numbers to nurture your leads.
-Easily export leads into other systems like Salesforce or Mailchimp.

WPForms logoWPForms

WPforms dashboard

WPForms is a lead generation software that you can use to create customized forms for your business. It’s easy to use and comes with a suite of templates to help you get started.

Features of WPForms:

– Add unlimited forms to your website
– Create forms using the drag-and-drop interface (no coding required)
– View all the information about your leads in one place, including their name, email address, phone number, etc.
– Export your contact data as a CSV file or PDF document.

Constant Contact logoConstant Contact

constant contact dashboard

Constant Contact is a lead generation software that allows businesses to capture, manage, and nurture leads from all sources. With Constant Contact, businesses can create custom contact lists, import contacts from other systems, and insert data to generate leads.

Features of Constant Contact software:

-Email templates to create leads from emails that you send out to subscribers and prospects.
-A lead scoring system so you can track how much interest your emails are generating.
-A funnels dashboard that shows how many people have opened an email, clicked through on a link or form submission or signed up for your newsletter.
-Data reporting that gives you information about your campaigns’ performance and how they compare with other companies in your industry.

Sendinblue logoSendinblue

sendinblue dashboardSendinblue is the world’s leading lead generation platform for B2B. Our software helps you quickly and effectively find new customers, with a powerful suite of tools that helps you identify, qualify, and qualify leads in minutes.

Features of Sendinblue:

– Create landing pages for your business or product
– Track conversions from your landing pages and email campaigns
– Import leads into your CRM so you can keep track of them
– Integrate with other services such as Slack, MailChimp, and Google Forms for easy data collection.


active campaign

ActiveCampaign is a leading email marketing platform for small businesses. It offers a full suite of features that help you create and manage email campaigns, nurture leads, and capture sales.

Features of ActiveCampaign:

– Lead generation software for small business owners and marketers.
– Capture leads from your website, email, social media, and other channels.
– Convert website visitors into customers by using a sales funnel.
– Get more out of your marketing budget with lead generation tools that help you get the most qualified leads possible.
– Quickly set up a lead capture form on your site so you can start collecting leads as soon as possible.

AeroLeads logoAeroLeads

Aero leads dashboardAeroLeads is a lead generation software that allows you to create unlimited leads in minutes. It works through email marketing and social media, so you can reach your audience wherever they are.

Features of AeroLeads:

– Ability to use up to 3 different data sources at once (CRM, Salesforce, Google Analytics)
– Create custom segments within the program to target your specific needs
– Easily export all of your data into a spreadsheet or PDF file for future reference

Jotform logoJotform

jotform dashboard

Jotform is a lead-generation software platform that helps companies create landing pages, surveys and quizzes to collect leads from the web.

  Features of Jotform:

– A customizable landing page that allows you to collect tons of contact information in one page.
– A questionnaire or survey with multiple choice questions and multiple options for each question.
– A form that can be embedded on any website, blog or social media account.


Lusha is a lead generation software that helps you to find and qualify leads, manage your sales pipeline and automate your sales process.

Key Features of Lusha:

– Lead scoring, filtering and sorting to make sure you are only getting the best leads
– Real-time updates on qualified leads
– Searching by keyword in order to find the perfect prospect for any business or project
– Automating your sales process with Lusha so that you can focus on what really matters – closing deals!

What’s Next

Having sales suite and lead generation software can be a great benefit for businesses. Sales suite helps businesses to keep track of the sales process, such as creating sales orders, tracking delivery and invoicing. Lead generation software helps in generating leads and managing customer relationships. Both of these tools are essential for any business to succeed. They can help businesses to increase their sales, manage their customer relationships, and provide better customer service.

Having Hr, Marketing and support suites along with sales suite would be very beneficial for businesses. HR suite will help in hiring and managing the staff, marketing suite will help in marketing and creating awareness about the business and its services, and support suite will help in providing customer service and helpdesk services. All these suites combined will help in making the sales process smoother and easier. Moreover, it will help in gaining a competitive edge over other businesses and will ensure that the business is running optimally.


The lead generation software can help you to find and interact with potential customers, which can increase sales and revenue for your business. The other 49 applications can give you access to a range of resources and tools to help you manage and optimize your business, from HR and support to marketing and productivity. For just $15 per user, 500apps’ lead generation software and 49 other applications can give your business a real boost. With these tools, you can take your business to the next level, improving your success and your income.

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